4 Ways to Succeed in Culinary Business

Jakarta The culinary business is very promising, for example, every time you travel, food is the number one thing that tourists look for.

So it is not surprising that culinary is the biggest contributor to the creative economy in Indonesia. Vita Datau, Chair of the Culinary and Shopping Tourism Acceleration and Development Team of the Ministry of Tourism of the Republic of Indonesia and Chair of the Indonesia Gastronomy Network, said that 42.6 percent of creative economic opinions are generated from culinary.

“When tourists travel, they definitely look for food and souvenirs. “So the potential for the culinary business in Indonesia is very high,” he explained.

He added that the emergence of players in the business world such as contemporary snacks or coffee proves that the culinary industry is very promising. However, Vita said that success can be achieved when we are consistent and digitally literate.

“If you consistently use digital assistance, it is very suitable for the culinary business ,” he explained.

The benefits of digital for culinary delights

Vita said 1.5 million culinary businesses increased because of digital platforms. In fact, turnover increased by 80 percent.

Instagram, Facebook or food delivery platforms can be used to find consumers. “If we don’t take advantage of digital, our business will just stay there, customers won’t increase. “If we use social media, we can find new customers,” he said.

Vita also suggested that digital is useful for culinary businesses.

1. Content

We must have content, for example, the food we make has a narrative or story, like legendary food.

“Eating is done using 5 cents. I’m sure digital can’t be moved offline, the eyes are interested and then there is a narrative or story about legendary food, we try to continue telling it to people so the experience touches emotions and minds,” he explained.

2. Use hashtags

There is also a hashtag, check there so that when you search, our food or drink will come out.

3. Food culture

The history of food is explored, not just following trends. Like keeping up with trends, but using food or drink ingredients originating from Indonesia.

4. Healthy food

Also think about the health of the food or drink you want to sell. Moreover, currently Indonesian people are aware of a healthy lifestyle.

“A combination of strong visuals and narrative is needed to produce appealing content when promoting on social media. “This means, apart from understanding good digital marketing, Indonesian culinary entrepreneurs need to understand the advantages of their dishes and be able to tell them well to consumers,” he concluded.

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