Benefits Of Embed Video For SEO

And How To Implement It Effectively

If you look at the website content, in addition to written content, you will find a lot of content in the form of images and videos. Videos in article content are usually in the form of embedded videos. The existence of material other than writing certainly has many functions.

What is Embed Video?

Why are most videos on website content installed using embedded videos? Here’s the explanation!

1. Definition of embedded video

Embed video is a way to install videos by embedding them in website content. This embedding will make the video playable directly when the website content is opened. In this way, the audience will be interested in the presence of the video, so the bounce rate is smaller.

2. How embedded video works

The video in embedded video is actually a file on the video storage service provider, not on the website hosting. It appears on the website content because the live video preview that can be played directly is placed on the website content.

3. The difference between embedded video and link to video

• Embed video is very different from installing video content directly on the website. If the embedded video file is on a video sharing platform such as YouTube or Vimeo, then the direct video installation file is on the hosting website that displays the video.
• The difference between embedded video and direct video link is in the location where the video is stored. By using embedded video, you can save more on website hosting. In addition, sometimes the appearance of embedded video is lighter than using video files directly. This really helps speed up the loading of website pages.

Benefits of Embed Video for SEO

Here are some of the benefits of using embedded video for SEO on a website.

1. Increase Dwell Time

• What is meant by dwell time. And what is the relationship between dwell time and the use of embedded video?
• Definition of dwell time
• Dwell time is the duration of time spent by website visitors on a site page before they return to the search results in SERP. This process is assumed when the previous website visitor was on the SERP page before opening the intended website.
• Videos make visitors stay longer
• The longer the dwell time, the better, because this shows that visitors enjoy the content on the page before returning to SERP. One of the things that makes website visitors stay on the page is because they watch the videos in the content.

2. Reduce Bounce Rate

• Unlike dwell time, bounce rate is the opposite of dwell time. Bounce rate is the percentage of visitors who immediately leave a website page after opening one page of the website.
• The way to calculate the bounce rate is by dividing the number of bounce visitors on one website page by the total number of website visitors. The higher the bouncer rate value. The worse the value of a website can be said to be.
• Bounce occurs because the UI and UX of the website do not have good value. Therefore, to ‘bind’ visitors so that they don’t leave quickly, you can use interesting and relevant video embeds.

3. Increase User Engagement

• The use of videos can actually attract audience engagement in your content. What is user engagement like in content?
• How videos attract visitors’ attention
• It is important to create video content that is relevant to the content of the articles on the website. In addition, creating attractive video packaging can attract visitors longer. Therefore, the use of attractive thumbnail images and interactive content is essential.
• To attract visitors, sometimes video content doesn’t have to be serious. You can use content that is packaged in a funny way, making people curious or content that is like a more subtle ‘click bait’ in the video.
• Increase user interaction with content
• So that users can interact with the content you post, you can use the comment column activation feature on the content that you want internet users to engage with.
• So that not all comments flood the content, especially those that comment spam, you can set it so that people who comment must register first. In addition, you can also set moderation, so that all incoming comments need to be filtered before being displayed.

4. Channel Visit Channel

• Another benefit of having video embeds on website content is as a gateway for internet users to enter and explore video channels on your sharing platform.
• You can add video embeds to your website content and vice versa, add website article links to the descriptions on your video channel. This method is effective in increasing the visibility of your website content and video channel content.

5. Increase Backlink Opportunities

• There are several backlink opportunities that you can get when using video embeds on your blog. How can this happen?
• If you provide relevant video embeds where the videos you use are interesting and have high value for the audience, then the chances of being shared are greater. If the video content is shared by visitors, then this is the same as recommending your content to others. This means that your content gets backlinks.
• In addition, if you have complete content accompanied by research data, for example, including completing it with data presentations in the form of videos, then your article content will be more trusted. Thus, your content will have the opportunity to become reference content. This makes it easier for your content to get backlinks naturally.

6. Optimizing for Rich Snippets

• Rich snippets are additional information that is on the search engine results page. Rich snippets can help the audience to get more complete information. In addition, the presence of rich snippets on the search engine results page can increase the Click Through Rate (CTR).
• By using video embeds, you will get ‘rich’ content. Thus Google will also index that your content has various elements, be it text, images and also videos. This is what makes Google consider content to be included in the snippet feature.

How to Implement Video Embeds for Effective SEO

How to implement video embeds so that your content is truly SEO friendly and can provide positive signals to Google? Here are the steps!

1. Choose the Right Video Platform

• You can use various video sharing platforms such as YouTube, Vimeo, Dailymotion, Twitch and so on. Each has its own advantages. However, you need to consider the business aspect when you use the platform of your choice.
• In terms of video quality, Vimeo has better quality than the Google platform. However, the largest community support is on the Google platform. For business considerations, of course you will choose to use YouTube because the community behind the platform will one day be beneficial to your business.

2. Optimize Videos for SEO

• When uploading videos that will later be embedded in website article content, they must still be optimized while the video is still on the platform. Using keywords in the title, description, and video tags will greatly help with SEO. Make sure the keywords on the platform are not far from the keywords in the article content.
• Adding a video transcript is very useful for audiences who have hearing impairments. They can be helped when opening your video by reading the transcript of the video being played.

3. Use High-Quality Videos

• The use of quality videos is very important when you use video embeds on website content. Video quality includes content quality, resolution quality and editing quality. You don’t just upload plain videos without editing. It needs to be given an interesting touch to the video.
• To edit videos, you can use a simple application that is widely available, besides using YouTube Studio also helps your content look better than using standard or plain content.

4. Place Videos in a Strategic Position

• Where should videos be embedded on the website content page? Of course, placing video embeds is not arbitrary in its placement. Make sure the video embed is not placed at the very top of the content. You can place the video embed content at the bottom of the article content.
• If the video embed is at the top of the article content, then the audience may not read the article or scroll to the bottom. The audience may only watch the embedded video and then close and leave your website.

5. Add Schema Markup

• Schema markup is a form of collaboration between Google, Bing, Yahoo and Yandex to build a neat data scheme. Schema markup is a special code added to content that allows Google to identify content so that content can be presented more relevantly.
• There are at least two ways to add schema markup to a page. The first way is to use the Schema plugin when you use WordPress as a CMS for website development. Or you can install it manually using JavaScript. You can search for the tutorial on a search engine.

Problems with Embed Video

Although embedded video has an SEO function, sometimes there are problems that arise when internet content contains embedded videos.

1. Longer Page Load

• Embedded videos can sometimes be the cause of slower website page loads. However, this does not mean that you are better off adding videos directly. Displaying embedded videos is better than using direct video files, and Google also recommends this step.
• When website content is loaded, the embedded video is also loaded in the thumbnail section only. However, even though it is only the thumbnail, sometimes the website load time is longer. Of course this is very annoying for the audience when opening your content page.
• The solution to overcome the decrease in load time speed is to lower the quality of the video and also the thumbnail. In addition, there is a trick by adding certain CSS to overcome the problem of load time on content that contains embedded videos. You can search for tutorials on the internet.

2. Mobile Compatibility Issues

Sometimes adding embedded videos to a website when accessed using a mobile, the display becomes chaotic. Therefore, it is important to use a display template or builder that supports the mobile display.

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