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Content Pruning, The Hidden

Secret To Improve Website

Quality And Performance

Managing a website is not only about creating new and interesting content. But also about ensuring that the content remains relevant and of high quality. One important strategy in this regard is content pruning.

Yes, adding new content consistently does have a positive impact on website performance. However, over time, content can also become outdated and irrelevant. That is why content pruning needs to be done so that the quality of the website is more optimal.

Because in SEO, the quality or otherwise of content is based on the ranking in SERP (Search Engine Result Page). Where the higher the ranking of a content, the higher the quality of the content, and vice versa.

If on your website there is content that fails to rank or is not even indexed, then the content falls into the category of low-quality content. Well, this low-quality content is what needs to be pruned.

What is Content Pruning?

In the digital world, content pruning is a term that refers to an SEO technique that involves removing, trimming, and eliminating low-quality content. Such as:

  • Content with outdated information
  • Content with poor performance and no longer getting traffic or engagement
  • Duplicate content
  • Thin content

The concept of content pruning is the same as pruning on plants. Where “pruning” means cutting some parts of the plant for the sake of much better, healthier, and more productive plant growth and development.

Likewise with content pruning carried out in this content pruning technique. By pruning content that is no longer of quality and “dead”, the website will get much better performance.

Benefits of Content Pruning on a Website

Content pruning is a technique that can bring significant benefits to the success of a digital platform. Here are some of the main benefits of content pruning on a website, including:

1. Improving Website Content Quality

  • In this competitive digital world, content quality is key. Outdated and irrelevant content can damage a website’s reputation and lower search rankings.
  • By removing content that is no longer relevant and of low quality, you ensure that every remaining page provides information that is meaningful and needed by the audience.
  • This can certainly help create a professional and more trustworthy impression. Where indirectly this can also attract and retain the audience.
  • That way, it can increase audience engagement and encourage them to continue visiting your website. Meanwhile, in the eyes of search engines, content pruning can change the view of the quality of your website.
  • The website is considered to be of higher quality and authoritative. So it can also increase your website ranking. So, this content pruning can improve the quality of the content on your website as a whole.

2. Better Website Authority Distribution

  • Content pruning can also help in better authority distribution. In SEO, each website page has a certain authority value that contributes to the overall website ranking.
  • When a website has more pages or content with low quality, the authority is spread very thin and reduces the positive impact on high-quality pages.
  • By removing low-quality content, Google can more easily distribute authority values ​​to pages that are truly high quality and have potential. Thus improving the overall website in search engines.

3. Improve the Quality of Crawling by Search Engines

  • Search engines like Google use crawlers to index pages on a website. When a website has a lot of outdated or irrelevant content, the crawling process can be slower and less efficient.
  • Content pruning is what can help improve crawling quality by ensuring that only relevant and high-quality content is indexed by search engines.
  • In addition, content pruning not only helps improve the efficiency of the crawling process, but also ensures that the content displayed in search engines is “content” content.

4. Better User Experience (UX)

  • The last benefit of content pruning is that it can improve user experience (UX). Because after all, user experience is the key to the success of a website.
  • When the audience visits your website, of course they want relevant content. With this pruning, confusing content, duplicate content, and useless content will disappear from the website. So they will only find high-quality content. That way, the audience will enjoy visiting your website, feel satisfied with the contents of the website, and consider it a high-value website.

Content Pruning Tips

In pruning content, there are several things to consider. Below are some tips that can be done for content pruning, including:

1. Content Inventory and Audit

The first step in content pruning is to conduct a thorough inventory and audit of all the content on your website.

In this case, you can use tools such as Google Analytics, Google Search Console, or other tools to get a complete picture of the performance of each page. Through these tools, record important metrics such as:

  • Traffic obtained on the content from organic search
  • Bounce rate
  • Time spent on the content page
  • Number of quality backlinks obtained, and so on.

This matrix can be used as a benchmark to determine which content is still of quality and which needs to be improved or even deleted.

2. Determining the Value Limit for Pruning

  • After conducting an inventory with the matrix and important data, the next step is to choose which content needs to be pruned. This can be done by creating a score as a limit.
  • So, when there is content with performance below the predetermined score standard, you can decide to fix or delete the content.
  • For example, if the content is created with the aim of directing traffic to the service page, then you can see what the average click through rate (CTR) is overall.
  • If the average of all content has a CTR of 3%, then you can set a score limit of 2.5%. Later, if there is content below the score standard, it can be fixed or deleted.

3. Taking Pruning Actions

  • After determining the value limits on the content, the next step is to take action on which content needs to be optimized, fixed, or even deleted.
  • Content that needs to be optimized may have high potential but is less noticed. Because of inappropriate SEO keywords, unattractive titles, or other technical problems.
  • Content that needs to be fixed may have information that is no longer relevant, outdated content, or thin content. So it needs to be fixed to remain relevant to the audience.
  • Meanwhile, content that needs to be deleted is content that is not useful at all, has very low performance, or can even harm your website’s reputation.
  • Including duplicate content, error pages, or content that does not match the purpose of its creation.

Conclusion:

  • Ultimately, content pruning is a long-term investment in your digital effectiveness. By keeping your digital platforms quality, you pave the way for healthier and stronger growth.
  • That’s why when the website is ready, your tasks become more because you have to manage and do regular maintenance. The goal is of course to make the website better quality.

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