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Effective Strategy to Attract

Customers and Increase Sales

In this competitive digital era, marketing restaurants is not as easy as before. Competition is increasing, and customers have many choices. To attract customers and increase sales, restaurants need an effective and targeted marketing strategy.

This article will discuss several effective restaurant marketing strategies in the digital era:

1. Build a Strong Online Presence:

Create a Website and Social Media: Website and social media are the main platforms for promoting your restaurant. Make sure your website is informative, easy to navigate, and optimized for search engines (SEO). Use social media such as Instagram, Facebook, and Twitter to interact with customers, share interesting food photos, and announce the latest promotions.

Use Online Delivery Platforms: Join online delivery platforms such as GoFood, GrabFood, and ShopeeFood to expand your restaurant’s reach and reach a wider range of customers. Make sure your restaurant profile is complete, has attractive food photos, and positive customer reviews.

2. Offer Attractive Promotions:

Discount Promos and Economical Packages: Offer discount promos to attract new customers and increase sales. Create an economical package that combines several menus at a cheaper price.

Prize Promotion: Hold a giveaway or contest on social media to increase engagement and attract new customers. Offer attractive prizes such as meal vouchers, merchandise, or products from other brands that collaborate with your restaurant.

Member Promo: Provide a membership or loyalty program to loyal customers. Offer benefits such as discounts, reward points, and access to exclusive menus for members.

3. Leverage Influencer Marketing:

Collaborate with Culinary Influencers: Collaborate with culinary influencers who have many followers on social media to promote your restaurant. Influencers can make food reviews, hold live streaming, or take part in challenges related to your restaurant.

Hold a Food Blogger Gathering: Invite food bloggers and media to taste dishes at your restaurant and write reviews on their blogs or social media.

4. Improve Service Quality:

Provide Friendly and Fast Service: Good service is the key to attracting and retaining customers. Make sure your restaurant staff is friendly, polite and alert in serving customers.

Keep the Restaurant Clean: A clean and comfortable restaurant will make customers feel at home and want to come back again. Make sure your restaurant is always clean, tidy and free from unpleasant odors.

Pay Attention to Food Quality: Food quality is the main factor that determines customer satisfaction. Make sure the ingredients used are of good quality and processed in a hygienic way. Serve food with an attractive appearance and delicious taste.

5. Ask for Customer Reviews:

Encourage Customers to Leave Reviews: Encourage customers to leave reviews on your restaurant website, social media, and online delivery platforms. Positive reviews from customers will increase your restaurant’s credibility and attract new customers.

Respond to Customer Reviews: Respond to customer reviews, both positive and negative. Express gratitude for positive reviews and show that you value customer feedback. If there is a negative review, politely explain the situation and offer the customer a solution.

6. Take Advantage of Marketing Technology:

Use Email Marketing: Use email marketing to send promotions, the latest information, and invitations to special events to customers.

Use Paid Ads: Use paid advertising platforms such as Google Ads, Facebook Ads, and Instagram Ads to target the right audience and increase your restaurant’s visibility.


Marketing a restaurant in the digital era requires creative and innovative strategies. By implementing the strategies above, your restaurant can attract more customers, increase sales, and build strong brand awareness. Remember that the main key in restaurant marketing is consistency and quality. Continue to innovate and provide the best service to customers, then your restaurant will be successful and grow.

in this case, we can help you create a system to support your business. Our company is located in Denpasar Bali, and we specialize in developing desktop and web-based applications for retail and wholesale businesses. If you are interested, please do not hesitate to contact us.