Google Tag Manager: Definition, Function and How to Use It
Understanding Google Tag Manager
What is Google Tag Manager, a tool for managing tags that can make it easier for web developers to add and update tags on a website without having to change the source code directly.
You can manage all these tags from one place, so that website management activities become more efficient and minimize the risk of making mistakes. This is also what makes this tool recommended for use by website managers who have limited technical knowledge.
Google Tag Manager Function
Why is the use of Google Tag Manager so important for websites? The general function of Google Tag Manager is to insert code into the website that is managed even though it is done without understanding or opening the script on the website as a whole. Here are some of the functions of Google Tag Manager:
1. Monitoring users
The first function is to monitor users who visit the website. This can be done by calculating the duration of time needed by the user when pressing a button or link to the website until the website window is closed.
2. Facilitate the process of inputting tags or codes
Google Tag Manager can also make it easier for digital marketers to input codes or tags on the websites they manage. This will automatically cut the web developer’s work chain because the digital marketing party will no longer give orders. So that their work process becomes more effective and efficient.
3. Facilitate analysis of user activities
Another function is to help analyze the activities of users who visit the website using data sources from Google or Facebook ads. In addition, it can also make it easier for users to place Google ads or Facebook Pixel.
4. Facilitate website tracking
Helps facilitate website tracking activities carried out by website owners without having to require special handling from web developers.
5. Increase the effectiveness of tags on the website
Can help increase the effectiveness of the use of tags on blogs or websites for free so that users do not need to spend money to be able to enjoy the service.
6. Ease of managing tags
Google Tag Manager can also make it easier for web managers to manage tags faster because they can do it themselves. In addition, it also makes the web have an online interface so that it is easier to use.
7. Help the checking process
Google Tag Manager has a preview tool that can be used to check for problems before updating the website. This is very important to avoid errors and ensure that the input data is tracked correctly.
How to Use Google Tag Manager
To be able to use the Google Tag Manager service, you first need to install it on the website you manage. Here is a tutorial on installing Google Tag Manager as follows:
Visit the Google Tag Manager website, then log in to use the Google account you already have
After successfully logging in, you will be directed to the Google Tag Manager dashboard. However, the page is still empty because you have not made any changes.
Find the menu that says “Create Account” then click on the menu to start creating an account
Fill in the available form by entering the requested data completely and clearly, such as account name, container name, country and target platform. Then click the “Create” menu
Read the Terms and Conditions of the user owned by Google Tag Manager, then check the agreement box below. Click the “YES” button located in the upper corner of the page.
Next, you will see a display of the script that must be filled in on the CMS. If you are already using WordPress, this step can be skipped because it only requires a Google Tag Manager ID.
Copy the Google Tag Manager ID that is available to be placed in WordPress.
Open the WordPress page and then log in using your email address and password
Open the settings page to select the “Plugin” tab so you can set additional tools to be installed on the related website
Find the plugin menu that says Google Tag Manager, then start the installation process. It may take a few moments for the installation process to complete. After that, you can activate it immediately.
Paste the ID obtained from the Google Tag Manager website in the specified column.
Activate the Codeless Injection option in the Container Code Placement option then select the button to “Save Changes”
Click the “Preview” button to make sure whether Google Tag Manager has been installed properly or not. If Google Tag Manager has not appeared on the website, you can try to repeat the steps on how to use Google Tag Manager above.
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