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Here Are 16 Important

Elements For Content Optimization

It turns out that the relationship between web optimization and content optimization is a separate discussion. SEO’s attention to content is usually limited to how the website has content and continues to be updated.In fact, to maintain ranking or increase ranking on search engines, content must also meet good criteria as the content of a website.Knowing the function of content in SEO is one of the keys to getting a good ranking on search engines.But it’s not just about the existence of content, but optimized content that can support website page optimization so that it gets a good position on search engines.

The Role of Content Optimization for Website Page Optimization

  • Are you one of those who create content just to provide updates to your blog or website? Actually, there is nothing wrong with this.
  • Indeed, a website will be able to maintain traffic and even increase it when updating, because it can increase engagement. Compared to a website whose content is outdated and makes users bored.
  • When publishing content, you should be able to get a good ranking, good traffic, interaction with users (engagement), provide development to the website and can provide benefits to users through your content.
  • So, one or more of these potentials should be your goal when creating content. Not just providing updates to your website or blog.
  • So, content plays an important role in increasing website ranking. Because creating content to meet good criteria or called content optimization is one of the activities that need to be done.
  • So what are the criteria for optimized content? In order not to take the wrong steps again, you must pay attention to the following 16 criteria.Important Elements for Optimizing Content

To have an optimized website or blog page, optimization steps need to be taken on the page content. Here are the criteria for content to be well optimized:

1. Targeting Keywords

  • The content on the website page should not just be something that has never existed before. But it must target the keywords in it.
  • It is even better if you first do keyword research and then create content based on the keywords that have been selected.

2. Creating a “fitting” URL

  • The URL address is usually inspired by the title. Sometimes it even contains the entire title sentence. The criteria for being optimized content, the URL must be made as optimal as possible and contain the targeted keywords in it.
  • So it doesn’t need to be long, let alone load the entire title sentence, but it must be a sentence, not words that after being edited become ambiguous or even meaningless.

3. Optimizing the Title Tag

Likewise, the title tag that marks the page tab on the web browser must be appropriate and contain the targeted keyword.Google title tags can usually contain 60 characters. However, to optimize, make sure your page title tag contains less than 60 characters.

4. Optimizing the Meta Description

In the list displayed by the search engine, there are several sentences that describe the content loaded on the page before it is opened.Optimize by creating an interesting, persuasive meta description sentence that contains the keyword you are targeting. In addition to optimizing content, optimizing this meta description can also increase organic traffic.

5. Optimizing H1 (title)

  • As with optimizing the title tag, make sure the H1 contains the keyword you are targeting. In addition, create sentences
  • that are to the point, efficient in terms of word count, and can attract visitors’ attention. In addition to being an optimization,
  • it can also increase organic traffic.

6. Updating Date Information

When you search for something on a search engine, the search engine will display a list of website pages that potentially contain the information you are looking for.So, from the list, which one will you click first? Usually the page that is ranked at the top.But what about the latest or most updated information? Suppose the list of the top 3 website pages contains old content. Usually users will choose the website page with the latest content. This can be seen by users based on the date the content was posted.

7. Placing Keywords in the First Paragraph

How do you usually format your content? Usually the content will contain a background or introduction in the first paragraph. So, place the targeted keyword in the first paragraph.That way, it will be seen that the focus of your content discussion is in accordance with the targeted keyword, because the keyword is in the background or introduction.

8. Optimizing H2 (sub-title)

One of the mistakes content creators make is placing keywords in the sub-title. In fact, the sub-title should be a sentence that describes a detailed discussion. So there is no need to create a sub-title with the main keyword.Subtitles can be loaded with sentences developing the targeted keywords.

9. Loading Images and Videos

  • If your content is information in the form of articles, not all users can imagine the sentences in the article in their minds. So, the presence of images and videos can help them imagine the information in the article.
  • This is what is called interaction. By loading images and videos, your content can increase interaction with readers through these images and videos.

10. Loading Modified Keywords

  • There is some master content that spreads keywords on its website or blog pages. It turns out that in order to be optimized properly, keywords can be developed or modified. It doesn’t always have to be the same words spread across several parts of the content.
  • If you target the keyword cheap SEO services, you can modify it to cheap SEO services, Jogja SEO services, cheap SEO services, and other modifications.

11. Mobile Friendly

This point is related to the technical aspects of search engine development carried out by the company.Since the production of mobile gadgets (easy to carry), search engine companies such as Google have started to make web pages or blogs that are easily accessible via mobile devices in good ranking positions.

12. Loading Outbound Links

There are many authoritative websites that have gained public trust in cyberspace. If your content has a relationship (link) with the website, then you will also benefit from it in terms of engagement and organic traffic.Therefore, make sure your content can load a link to one of the authoritative websites.

13. Loading Internal Links

  • If the content on your website is interconnected with each other, then your website is indeed focused and has its own characteristics.
  • So, when updating content and in it there are links or related to other internal web content, then the website page is well optimized.

14. Short Page Loading

  • This point is related to user convenience. A website page that is easily accessible will provide convenience to users, so that it can increase traffic.
  • Easy access can be assessed from fast loading so that users do not wait and spend a long time accessing your content.

15. Connect to Social Media

  • One way to connect content to social media is by inviting users to share your article links on social media. So, placing social media buttons on your website content page can provide potential shares from users.
  • This is one way to increase traffic even though it is not a factor that is directly related to ranking. Because, the shared link must be accessed by other users before it can have an effect.

16. Educational, Unique, and Comprehensive Content

  • The last point is the key to the whole topic of content optimization. That is, only good quality content should get the top ranking.
  • This quality content can be seen from whether the content is unique, educational, and complete (comprehensive). This is the most rational characteristic of quality content.

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