apple china 1 169 Mitra IT | Your Trusted & Reliable Software Solutions

iPhone 15 drops price to

IDR 5 million, Apple’s discount on

cellphones doesn’t sell

Jakarta, CNBC Indonesia – Apple is offering massive price cuts for sales of a number of iPhones in China. This was done when Huawei also started to return to the premium market in the country.

Discounts are available on the official Tmall website from Monday (20/5/2024) until 28 May 2024. Reuters wrote that the discount offered was up to 2,300 yuan (Rp. 5 million).

The biggest price cut is for the iPhone 15 Pro Max with 1 TB storage. Meanwhile, the price of other iPhones gets a discount of less than that, such as the base model iPhone 15 128GB worth 1,400 yuan (Rp. 3 million), quoted by Reuters, Tuesday (21/5/2024).

Apple also adjusted the price of the iPhone in China last February. However, the highest discount is only 1,150 yuan (Rp. 2.5 million).

Efforts in February according to Reuters appeared to help stem the slowdown in sales in China. Data from the China Academy of Information and Communications Technology (CAICT) states that Apple shipments increased 12% in March.

The month’s achievements were better than in January and February. During the first two months of 2024, Apple’s sales declined by 37%.

Apple and Huawei seem to be involved in a war to capture the premium class market in the country. Huawei has launched the Mate 60 and Pura 70 in the last few months.

Huawei also opened a number of new stores adjacent to Apple stores. For example, in Shanghai, Huawei set up shop right across from Apple’s store.

Since first opening in 2019, Huawei has opened 11 stores. Still fewer than Apple, which established 47 stores, but it is estimated that the number will continue to increase.

“I think they will open more than 20 (stores). Next they will go after Apple,” said Counterpoint Associate Director Ethan Qi.

Discounted iPhone prices in Indonesia

iPhone 15

128GB – IDR 14,249,000 (previously IDR 16,749,000)

256GB – IDR 17,249,000 (previously IDR 19,749,000)

512GB – IDR 21,249,000 (previously IDR 23,749,000)

iPhone 15 Plus

128GB – IDR 16,249,000 (previously IDR 18,749,000)

256GB – IDR 19,249,000 (previously IDR 21,749,000)

512GB – IDR 23,249,000 (previously IDR 25,749,000)

iPhone 15 Pro

128GB – IDR 19,249,000 (previously IDR 21,249,000)

256GB – IDR 22,249,000 (previously IDR 24,999,000)

512GB – IDR 26,249,000 (previously IDR 28,249,000)

1TB – IDR 30,249,000 (previously IDR 32,249,000)

iPhone 15 Pro Max

256GB – IDR 23,249,000 (previously IDR 25,249,000)

512GB – IDR 28,249,000 (previously IDR 30,249,000)

1TB – IDR 32,249,000 (previously IDR 34,249,000)

iPhone 14

128GB – IDR 12,249,000 (previously IDR 16,249,000)

256GB – IDR 15,249,000 (previously IDR 19,249,000)

512GB – IDR 19,249,000 (previously IDR 23,249,000)

iPhone 14 Plus

128GB – Rp. 12,999,000 (previously Rp. 17,999,000)

256GB – Rp. 15,499,000 (previously Rp. 20,999,000)

512GB – Rp. 18,499,000 (previously Rp. 24,999,000)

iPhone 14 Pro

128GB – Rp. 15,999,000 (previously Rp. 19,999,000)

256GB – IDR 17,499,000 (previously IDR 22,999,000)

512GB – Rp. 21,999,000 (previously Rp. 26,999,000)

1TB – IDR 25,999,000 (previously IDR 30,999,000)

iPhone 14 Pro Max

128GB – Rp. 16,999,000 (previously Rp. 21,999,000)

256GB – Rp. 19,499,000 (previously Rp. 24,999,000)

512GB – Rp. 22,999,000 (previously Rp. 28,999,000)

1TB – IDR 26,999,000 (previously IDR 32,999,000)

SOURCE : CNBC INDONESIA