Lean UX Method In Website Creation, Can It Be Faster?

In a website, so that the existence of the website can work optimally, there are various things that must be considered. One of them is improving UX (User Experience) or user experience including Lean UX which will be discussed in this article.

As previously discussed, UX is a process of creating user-based products. Where, when the user experience is pleasant or has a positive value, it indicates that the UX design is good and successful.

In obtaining a good UX design, various research (UX research), tests, feedback and so on are needed which are arranged in one cycle. Of course, this cycle sometimes takes a long time, creates waste and seems long-winded.

In its development, there is a new method that allows for streamlining the process so that waste and long time can be overcome.

Understanding Lean UX

• Lean UX is a very useful technique when working on website projects where speed in the process is the main thing. So, UX design can be created according to user expectations.
• Traditional UX techniques often do not have enough time for work that pursues speed. They don’t have enough time to deliver UX designs in the usual way.
• Basically, Lean UX and other UX designs all have the same goal, which is to provide a good user experience. It’s just that the way to work on a project is slightly different between Lean UX and other UX designs.
• Lean UX focuses on the user experience in terms of speed of process, but less focused on results, and this is different from traditional UX. Therefore Lean UX requires a better level of collaboration with the entire team.
• The main goal is to focus on getting feedback as early as possible so that it can be used to make decisions quickly.

Why Lean UX?

• In traditional UX, the development project is based on needs and work results. The goal is to ensure that the UX design produced for the client is made as detailed as possible and responds to the results sent according to the requirements that have been set at the beginning.
• As previously stated, this method makes work faster. By reducing the emphasis on deliverables and focusing more on the actual experience to be designed.
• Traditional documentation techniques are simplified to just the essential components, to provide only the information needed for implementation.
• The detailed and lengthy UX design process is avoided in this method. This method supports a short, iterative design process with fast feedback and high intensity from all team members.
• Therefore, to handle clients who need results as soon as possible, speed of service or website display designs that often change, this method is highly recommended when starting a project.

Lean UX Principles

Therefore, in its implementation, a principle is needed that must be upheld by the entire team, both the team that handles graphic design, UI design, or UX design itself. Some of the principles of the Lean UX process are as follows.

• Eliminate unimportant things. Unimportant things, even though they will later affect the UX design, must be eliminated because this is what makes the process long.
• Strengthen learning. This method requires fast work so that just thinking must be done quickly.
• Team empowerment. The use of this method requires using a truly solid team.
• Building integrity. The seriousness of each team member must be ensured.
• Looking at the whole thing. Lean UX does not pay attention to details.

Lean UX Cycle

If in making traditional display designs, there are complaints about the cycle with a long process, then in Lean UX a cycle with a short process is offered. What is the Lean UX cycle like?

This website display design cycle can be summarized in three stages, namely the thinking stage, the doing stage and the checking stage.

1. Thinking Stage

• In this thinking phase, there are several things that need to be done by UX practitioners and the team. Such as general research, making assumptions and ideas, and various other activities where at this thinking stage you will handle problems effectively to produce hypotheses.
• Most likely you will have a discussion session about opinions where you will state the problem then produce ideas and assumptions.
• Assumptions are statements that you think are true and help designers to gain an understanding of the ideas that will lead to hypotheses.
• Once you have a hypothesis, you can create a user persona. Your user persona will include valuable information such as behavior patterns, goals, attitudes, skills, and so on.
• Using this method will allow the UX designer to know who the users will be using your product so that you can design for them.

2. Doing Stage

• At this stage, you will build prototype products and wireframes. This is where UX and UI designers work together to create solutions from the hypotheses they created during the thinking stage. This is where designers move from abstract thinking to more specific and concrete solutions.
• Lean UX is perfect for creating prototype products. This is because this display idea involves testing several hypotheses in a fast time frame.
• Then you will create the solution using various methods, be it a website, mobile application, or other types of products.

3. Checking Stage

• At this stage, you will test several prototypes that have been created. Actually, the checking stage only validates the solutions that you have found and created.
• At this stage, you measure the validity of your hypotheses and assumptions which can help you when you start over or repeat the process of the thinking stage, the doing stage, and the checking stage.
• Minimum Viable Product or MVP is the core concept. The idea is to build the most basic version of the concept, test it and if it doesn’t work then discard it. Then the MVP product that passes the test then goes into further development without too much hassle.

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