Mobile Friendly Website: How Important And How To Implement It
Having a website is not only about registering a domain and ordering hosting. You also need to design the right website appearance so that it can be accessed by anyone, anytime and anywhere. Therefore, a mobile-friendly website design is very necessary.
Why do websites currently need to be mobile friendly? Is a mobile-friendly website a website that can be accessed with a smartphone? Check out the explanation in this article.
What is Mobile Friendly?
- Mobile friendly and responsive are two things that seem the same but are different. Here is an explanation of the two.
- Understanding Mobile Friendly
- A mobile-friendly website is a website whose design is optimized so that it can work or can still be used properly using a mobile device. The mobile device in question is a mobile device other than a laptop, such as a smartphone, tablet and the like.
- Because mobile-friendly design prioritizes functionality and comfort for its users, features such as responsive design, easy navigation, and fast loading times need to be owned by a mobile-friendly website.
- Between Mobile Friendly and Responsive
- Like mobile friendly, the goal of a responsive website is so that usability on mobile devices can be optimal. However, unlike mobile friendly, responsive is more about reducing or compressing the size of the website display to adjust to the device used.
- While mobile friendly is more about adjusting the appearance of the website to suit the device screen. For mobile friendly displays, sometimes there are parts of the content that do not appear for better performance. This means that sometimes the mobile display and desktop display can be very different.
Some websites to achieve optimal mobile friendly values, sometimes developers build mobile applications for ease of use on mobile devices.
Why is a Mobile Friendly Website Important?
Nowadays, websites with a mobile friendly appearance are very important. There are even rumors that Google will not index websites that are not mobile friendly. Here are some reasons why mobile friendly is very important.
- Increasing Smartphone Users
Currently, there are 6.84 billion smartphone users worldwide. Data in the United States in 2024, around 50% of its citizens spend around 5 to 6 hours in front of a smartphone screen.
Because smartphone user data is increasing, it makes sense when a mobile friendly website display is very necessary. A mobile friendly display is certainly very helpful for smartphone users in exploring websites.
- Website Optimization in Search Engines
Google is very concerned about providing services for its users. Since most internet users are smartphone users, Google has developed an SEO ranking mechanism that focuses on smartphone users.
On this basis, website developers whose goal is to be SEO-ed must design websites that are friendly to mobile users. In addition to ‘threatening’ not to index websites that are not mobile-friendly, some time ago Google announced the separation of mobile and desktop rankings,
- Better User Experience
Smartphone users who open websites with a display that matches their smartphone screen will certainly leave a good impression. Thus, the opportunity to visit it again becomes greater,
This user experience or UX is what makes users comfortable spending time in front of the screen and exploring the contents of the website. It is even possible that conversions will occur on websites that make users comfortable.
- How to Make a Mobile Friendly Website
Designing a mobile friendly website is now easier, especially for those of you who develop websites using CMS platforms such as WordPress. WordPress makes it easy for its users to customize their websites.
- Using the Right Theme
Currently, CMS service providers such as WordPress have provided a variety of website themes, both free and paid, that are mobile friendly. This will certainly make it easier for website developers to build mobile-friendly websites.
You only need to make simple settings to package your website to be mobile-friendly. Because of its convenience, most websites use CMS such as WordPress. For custom-built websites, you can adjust the website development time to make it mobile-friendly.
- Optimal Loading Time
A fast and instant life certainly affects the behavior of internet users. They need information that is quickly obtained, fast internet access and of course a website page load that doesn’t take long.
How can I make the load when opening a website not slow?
- There are many factors that affect the load time when opening a website.
- Use of a quality server
- Internet network
- Content of the main page of the website
- Use of themes
- How to make the website load slowly?
- There are many factors that affect the load time when opening a website.
- Use of a quality server
- Internet network
Content of the main page of the website
- Use of themes
To make the website load quickly, make sure you use a lightweight theme or builder. In addition, content must be considered. Do not use heavy files such as videos or large images on the homepage.
- Easy Navigation
Because the mobile display is limited, make sure you use easy and simple navigation. Install only important navigation and remove unimportant ones. Place the navigation buttons in easy-to-find locations.
It is a good idea when you have a lot of navigation menus that need to be embedded, then you can summarize the menu into several main menus and use the sub-menu feature. In addition, the use of the menu button hiding feature to the hamburger button can be done.
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