SEO & SEM, Which Is
More Effective To Use?
If you have just entered the world of marketing, of course you will be familiar with the terms SEO (Search Engine Optimization) or SEM (Search Engine Marketing). You need to know that these two terms are a method to introduce the website that we manage through search engines.
Currently, there are many companies that offer SEO services such as Logique Digital Indonesia or place advertisements on search engines using SEM (Search Engine Marketing). So which of these methods is the most appropriate, effective and efficient?
- SEO
SEO is a method that is usually used by internet marketers to make the website they manage occupy the first page on search engines. In general, companies will hire an SEO service to conduct keyword competition analysis and then determine the price. This SEO service will carry out several optimizations so that the website occupies the first page.
However, it should be noted that if you use the SEO method, it will take months for your website to occupy the first search engine ranking. If it has appeared on the first page, then you are required to pay for the SEO service so that the website you have managed continues to appear on the first page.
Well, technically this SEO method tries to guess the search engine algorithm so that it can enter the first page. Generally, SEO plays a lot on the title of the website page by inserting keywords or keywords in the entire title of the website page. This sometimes makes the website that has been optimized for SEO look strange.
- SEM
SEM (Search Engine Marketing) is an optimization method that is almost the same as SEO, but the difference lies in the optimization that is done using SEM, almost all of which are paid. The method is that you register with Google Adwords in selecting keywords, determining the cost per click, determining the daily budget, creating ads, entering a credit card number and then 15 minutes later your website will appear on the first page of Google.
The costs incurred are limited to the capabilities that we have budgeted. Well, for this SEM service, we are not required to make changes to the website structure as a whole, it is enough to make the website that we manage comfortable to look at, both in terms of design and in terms of the information that will be presented so as to give a good impression to visitors to your website.
Comparison of SEO and SEM
From the comparison table above, it can be concluded that SEM is more effective and efficient when compared to SEO in marketing through search engines. However, to balance it, you can do SEO yourself by writing articles or content naturally according to our business concept.
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