Steps Before Creating

Backlinks For Optimization

Optimization is a way to improve our website’s position on SERP. If we are going to rely on a website to attract new clients, then we will know how important it is to optimize a website properly. Creating backlinks for optimization is the most common way to optimize.

A backlink is a link on someone else’s website that contains a link that will later lead to our website. Either the link is directed to the homepage or to an article on a page or post.

So, what needs to be done before creating backlinks for optimization?

• Creating Backlinks for Optimization
• Basically, using backlinks is almost like distributing brochures. The more company brochures we distribute, the greater the chance of the company being found by people who need them.
• The more backlinks for optimization that are spread, the greater the chance of our website being found by people who need them. But it’s not that simple.
• There are several tricks that must be done and creating backlinks for optimization should not be done too much and haphazardly. Because in search engines there are tools that will regulate websites that create backlinks haphazardly.
• Important Things Before Creating Backlinks for Optimization
• Before creating backlinks for optimization, there are several important things that need to be understood and prepared first. Some of these basic things will later affect the effectiveness of the backlinks used.

Some of the things in question include:

1. Homepage Link

• Of course, this homepage link is necessary. How can we spread backlinks but have not prepared a domain name for our website. Some SEO experts say that creating a domain name can be done directly with the name of the keyword we are targeting.
• For example, our business is producing laundry perfume and will market it through an optimized website, then we can use the keyword Jogja laundry perfume for example. Also, create our domain name with the address www.parfumlaundryjogja.com.

2. Article Link

• In addition to the homepage that we plant on the backlink, planting article links can also be done when creating backlinks. Therefore, when creating an article, the link that is formed must also be considered. We can edit it to be more targeted and not too long.
• For example, in a post entitled The Importance of Website Optimization for Business Progress in the Digital Era, the link created can be shortened to /the-importance-of-website-optimization. This is done so that the permalink that is formed is right on target and has SEO rules so that search engines will recommend the articles we publish.

3. Collection of Website Links

We also have to collect website links that will be used as ‘planting media’ from our website. We can search and enter discussion forum websites, directory websites and so on. We can use websites that have high Page Authority and Domain Authority.

4. Outbound Links

• In addition to spreading our web links to other websites, it turns out that by including other web links, we can increase our points in SEO. So that currently many SEO experts also plant other people’s links on the websites they work on.
• Of course, the links we plant on our website are not just any links. There are several provisions that must be met, one of which is that the website link is trusted.
• Website Preparation Before Creating Backlinks for Optimization
• Don’t let it happen that when we have created many backlinks for optimization, but the website that we hope will get many visits, it turns out that in terms of the website itself, it is not ready to be visited.
• Of course, when we receive guests, we have prepared the guest room, we clean the house and even if necessary, we also clean the bathroom because our guests might stop by the bathroom.

There are several preparations related to the website that must be done before creating backlinks for optimization. Some of them are:

1. Targeted Keywords

• In creating a website for business or trade, it must be clear what the target is. If we compare it to fishing, we must be clear about the target type of fish that we will fish, therefore the fishing equipment and bait that we use must be appropriate.
• So in the world of the internet, especially websites, we must determine who will visit our website and what ‘keyword’ bait we will throw into cyberspace.

2. Articles on the Website

• The content of the website also needs to be considered. The search engine algorithm will always be updated and made more sophisticated and precise.
• Therefore, search engines will filter several sources and of course the ones that will be selected and placed at the front or top ranking are websites that have higher relevance or suitability to what the search engine is looking for.
• Even for this article problem, there is a special article creation service on the website that is really reliable in creating articles that have SEO rules. So it is not surprising that sites that are already well-known and have high authority have good articles in their creation.

3. Website Form or Template

• The form and appearance of the website are very important to consider. The business that we develop must be clear and as much as possible understood by clients just by visiting our website. Of course, the form of a website in the form of a company profile is different from an online shop website.
• By creating the right construction and template, clients will not be confused by the website they access. For example, when we offer a service and need intensive questions and answers between the client and the company, the link that will go to the chat or telephone contact is made as clear as possible.

4. Website Performance

• Web performance is very necessary in our efforts to achieve top rankings in SERP. It will be a negative value for our website if our website is already at the top of the search engine results page but when our website is visited, there will be a long process in loading the website.
• There are several factors that cause our website to take a long time to load. It could be because of the theme, the plugins used or the hosting services used.

5. Mobile Friendly or Responsive

• Currently, a website with a mobile friendly or responsive appearance is very important. This is because the majority of internet users use mobile devices. So it is necessary to create a mobile friendly or responsive website.
• It turns out that the term mobile friendly is different from responsive. Although, in general, both have overlapping things that complement each other.

6. Landing Page

• Of course, we must influence our website visitors to immediately determine their attitude. Will they become our clients or not. If we are in the real world, of course we can offer directly. However, what about the world of digital marketing.
• We need to specifically create a page that contains offers and features that clients will get when they entrust services or purchases to our company. So the landing page is made as attractive as possible so that potential clients are interested.

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