Tips For Creating Interesting And

Selling Website Content

Creating interesting and selling content for a website is indeed not easy, only if you don’t know the practical tips. Well, learning tips for creating website content will be very useful, especially if you have bought a domain and hosting. For that, here are 7 tips. Listen, okay!

1. First, determine the content concept, soft selling or hard selling

The first thing you need to do is determine the concept. You can choose soft selling or hard selling content for website content. The selection of this concept must be adjusted to the purpose of your content, okay.

If you want to present something informative, choose a soft selling concept to write articles such as tips, tutorials, storytelling. Meanwhile, if your goal is direct sales or promotion, choose a hard selling concept, for example by creating copywriting content.

2. Next, determine the theme of your content

After knowing which concept you will create content with, then start determining the theme of your content. For starters, choose the most searched content theme on the internet. You can do a little research on search engines to find the most searched themes and in accordance with the focus of your website. With this, you can increase the chances of your content or website being found by readers.

3. After finding the content theme, continue by choosing the right keywords

Unlike writing article content for print media, for websites your articles need to contain relevant keywords that are often searched for by readers. Why is this important? Because without the right keywords, your article content can be adrift in the wilderness of the internet and difficult for readers to find.

Here you can use a number of tools to research the right keywords for your articles and potential readers. Some of the free tools that you can use for keyword research include Ubersuggest and Google Trends. After finding the right keywords, please use them in your article

4. Start writing your article in an SEO friendly manner

The keywords you have found earlier will be very useful for writing SEO friendly articles. The meaning of this term is that the article must be search engine optimization (SEO) friendly to increase the chances of your website appearing in search results or the first page of search engines.

Now, the criteria for SEO friendly articles that you must meet are using keywords, and the article must be relevant to the keyword. In addition, the distribution of keywords in the article must also be good, keyword density or the percentage of keyword appearances on the website from the entire content is 3%, and the article must be human readable, aka comfortable to read.

5. Use subtitles in articles to increase reader comfort

You can fulfill the human readable aspect by using subtitles in articles that contain more than 500 words. As in this article, you can see that there are two subtitles used so that readers don’t get bored.

Subtitles are also important to avoid confusion if readers “jump” from one part to another in the article. In creating subtitles, you must pay attention to the relevance or relationship to the main theme or title of the article.

6. In addition to using subtitles, write articles with short paragraphs

The easiest way to measure comfort when reading an article is to position yourself as the reader when writing it. In addition, you can also write articles in short paragraphs to keep readers comfortable and not tired before the article is finished being read. For that, each paragraph in your article should only contain up to four sentences.

7. Complete the article with images and call to action (CTA)

To make your article content look more interesting, don’t forget to add images. The use of images becomes more important if the type of article you choose is a tutorial. Here, images act as a complement to the guide, not just a sweetener.

In addition to images, to support your digital marketing goals, complete the article with a call to action (CTA) at the end. CTA can be made using persuasive sentences with the aim of persuading readers to want to buy, order products and services, or simply become loyal readers of your articles. With CTA, the articles you create are not only interesting but also sell.

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