Understanding Brand ImageThat

Is Important To Support Company Success

Brand image or also known as brand image is the impression or view of consumers about the products and services you offer to them.

You need to know that in this fairly competitive business world, brand image has an important role in determining the success of a company.

The brand that you create with a strong positive image can increase consumer loyalty, expand market reach, and drive sustainable business growth.

Because brand image has an important role in the growth of a company, so you should know more about this brand image.

Starting from what is brand image, the importance of brand image for a company, to how to build a positive brand image. So read this article until the end!

What is Brand Image?

As previously stated, brand image is an impression that sticks in the minds of consumers about a brand or product and service offered.

This brand image is of course not just a logo or slogan, but the overall picture that is formed based on consumer interaction and experience with the products and services offered.

Things that include this brand image include various aspects. For example, such as product quality, company reputation, brand values, and how the brand communicates with consumers.

A company’s brand image can be conveyed through various things. For example, advertising, social media, consumer reviews, and direct interactions between the company and consumers.

A collection of these factors is what shapes how consumers can see and judge the brand image of a company for themselves.

Up to this point, can you imagine a little about this brand image?

• The Importance of Brand Image for a Company
• It is undeniable that one of the supporting factors for a company’s success is related to the brand image it forms. The stronger the image, the stronger the consumer’s trust in the company.
• Therefore, you need to know the importance of brand image so that the products and services you offer have a stronger and more attached image.

Some of the important reasons for brand image for a company include:

1. Increase Consumer Trust

As previously emphasized, a positive brand image can strengthen consumer trust in a brand offered.

This trust is important in building long-term relationships between companies and consumers. Brands that are trusted by many consumers are more likely to gain consumer loyalty.

What do you mean?

So later, consumers tend to buy products from that brand again in the future. This is of course based on the formation of a strong sense of trust in the brand or company.

2. Increase Consumer Loyalty

When trust has been formed, consumer loyalty automatically increases. Without realizing it, loyal consumers not only buy products for themselves, but will also recommend them to others.Emotionally, consumers are already connected to the brand and tend to be loyal to using or buying it again.

3. Differentiate from Competitors

As time goes by, of course, more and more competitors will emerge. The important role of brand image here is to differentiate the products or services you offer from similar competitors.Similar products or services can of course be found anywhere, but if the brand image you build is unique and attractive, it can make consumers prefer your brand over other brands.

4. Facilitate the Introduction of New Products

A strong brand image that is built and trusted by many consumers can make it easier for companies to introduce new products.

That way, the message the company wants to convey when launching a new product is more easily conveyed to the minds of consumers.

5. Influences Purchasing Decisions

Often consumers make decisions to buy something based on their perception of the brand. A brand that has a strong positive image is more likely to be chosen by consumers.Even though the product or service offered has a higher price than competitors, consumers will still choose the product or service they trust.So indirectly a good brand image can make consumers feel confident that they are getting something that is comparable to what they have spent.

How to Build a Strong and Positive Brand Image

So what is the right way to get a strong and positive brand image? To build a strong and positive brand image, you can do the following things.

1. Maintain Consistency

Maintaining consistency is one of the important ways needed to build a good brand image. You as a company owner need to maintain consistency in all aspects.For example, from the logo, color, to the message conveyed, consistency is needed. So that consumers are not confused and can easily recognize your brand.Creating a clear and easily recognizable identity by consumers can show that the company has fixed values, so that it can be relied on by many consumers.

2. Providing Satisfactory Service Quality

It should be underlined that customer experience greatly influences their impression of a brand.If consumers are satisfied with the quality of service provided by a product or service, they tend to have a positive image of the brand.On the other hand, if the quality of service received by consumers is poor, it can damage the brand image in a short time. Therefore, companies must pay attention to customer satisfaction.Companies can provide satisfactory customer experience quality through good, responsive service, and fast solutions to complaints.

3. Taking Advantage of the Advancement of the Digital World

It is undeniable that the digital world is currently experiencing very rapid progress. Therefore, as a company that wants to have a strong and positive image, it is necessary to follow these developments.For example, marketing through social media. In today’s digital era, social media has a big role in shaping brand image. Companies can use platforms such as Instagram, Facebook, Twitter, and websites.Companies can use these platforms to interact with consumers, provide the latest information, and build closer relationships with consumers and potential consumers.

4. Listening and Responding to Consumer Opinions

Listening to consumer opinions is an effective way to find out how they view your brand.You can get these consumer opinions from reviews on e-commerce platforms, comments on social media or websites, to going directly to customer surveys.A quick response in responding to consumer opinions, especially complaints, can repair a damaged image and show that the company cares about the customer experience.

5. Demonstrating Social Responsibility

Most consumers today are increasingly paying attention to the social and environmental values ​​held by a brand or company. Companies that demonstrate or display their social responsibility, such as contributing to the welfare of society to caring about the environment, often get a plus point in the eyes of consumers.By participating in social and environmental activities, and implementing sustainable business practices, companies can indirectly strengthen their brand image in the eyes of consumers.

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