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UX Research For Website And Application Creation, Very

Important To Do!

A successful product on the market, before the product is officially released, of course, goes through a long process. One process that cannot be left out is the research process, in Indonesian it is adopted with the word research.

So is UX or user experience on a website. The appearance, structure, and ease of use of a website, commonly called UX, in its creation requires research, commonly called UX research in the IT world.

UX research, more easily called design research, is very much needed during the website design process.

  • This process helps developers identify the desires of the target market, and recognize the needs, goals, and understanding of the target market or users in terms of website design.
  • The website design referred to in this case is not just the appearance of the ‘skin’, but is related to ease of use, effectiveness, and also the interest of users to come back again.
  • It can be said that this research informs work, improves understanding, and makes the results of work better. So in this article we will discuss what, how, and why UX research is done on a website.

UX Research

  • UX research is a variety of investigative methods used to add context and insight to the website design process. This process requires various disciplines, not just focusing on design science.
  • It can be said that UX researchers use many techniques, various research methods, and other supporting factors.
  • The main purpose of UX research is to inform the design process from the user’s perspective. Because it is not certain that the website design that you build and you think is good will be accepted and considered good by others.
  • In simple terms, UX research is looking for other people’s views on the best website design, and this becomes a reference in website development. This is like how to understand user feelings by conducting research.

The Purpose of UX Research in Website and Application Creation

As previously stated, the use of UX research is for user purposes, where many users certainly produce high conversions. Here’s the review!

1. Producing Design Products That Are Relevant to Users

  • In this research, you are required to have a clear understanding of users and their ‘heads’. At first glance, of course, this will be difficult to do, but you can do it through research.
  • From this research, you get references from users, so you can create design products that are truly relevant.

2. Producing Website Design Products that are Easy and Enjoyable for Users

  • When users have problems with your website design product, then in essence your product is having a problem.
  • This is the same as all the shortcomings, difficulties, and ineffectiveness of website design in the eyes of users, even though ordinary users are your fault.
  • Therefore, conducting UX research thoroughly can produce products that are comfortable and enjoyable for users.

3. UX Research Creates Continuous Communication

  • If you have a website design product that is mature and feels comfortable in the eyes of users in general, then it is likely that users will reopen your website at another time.
  • This is a good thing, meaning that communication between users and website developers will always be built.
  • Like why someone when looking for a video has to go to YouTube, apart from their big name, it could be that they already have a comfortable relationship that has been built.

UX Research Results

  • The success of a big brand or marketplace is certainly not only from digital marketing planning efforts, giving discounts, or other marketing programs.
  • It is also necessary to think about how users can return after the first visit because of the comfortable feeling when exploring the website. And this is related to choosing the right UI and also improving the UX of the website.
  • Some of the successes achieved after UX research will make improvements in UX. Website design with reliable UX will certainly result in high website traffic. This will have an impact on:

1. Increased Conversion

The higher the level of website visits, the higher the conversion rate should be. However, high website visits do not automatically make conversions as expected. There are several things related to the conversion rate other than UX or UI.

2. Increased Registration

  • This applies to websites that require registration such as marketplace websites. Sometimes someone who visits a website is lazy to register when visiting the website.
  • By conducting UX research, you can provide an overview to users so that psychologically they will feel the need to register.

3. Increasing User Satisfaction

  • When users are satisfied or dissatisfied, usually their experience in visiting the website or application is told to others. This is your capital.
  • If you have a good rating, of course it will be good for your business, but what if your rating is bad? That’s why increase customer satisfaction with the best UX.

4. Increasing User Loyalty

  • This is the highest level of customer ‘grade’. When users who previously only visited your website, then become your customers and then become loyal customers to your brand, then this is extraordinary.
  • And this can start from user comfort when visiting the website or application.
  • UX Research Research Method
  • There are several research methods that can be done in developing UX. However, in general, based on the steps that must be taken, UX research is divided into two phases.

1. Data Collection

  • In this phase, what the UX researcher does is collect things that come from clients who entrust the development of UX to you. Such as project requirements from clients, or studying user desires and goals.
  • Researchers will conduct interviews, surveys, observations on target users, and review existing data. Data collection for UX research can be done in two ways:

Quantitative research

  • Quantitative research is research that can be measured with numbers. An example that can easily be found is survey results. You can conduct a ‘best design’ survey by choosing the most popular design from the various designs you put forward.
  • Qualitative research
  • Qualitative research is research that requires a deeper approach to users.
  • This qualitative data contains more about the background of users determining a choice. Qualitative research helps us understand why people do the things they do.

2. Data Synthesis

  • Then throughout the design process, the focus of the research shifts to usability and sentiment.
  • UX researchers can ‘test drive’ the designs that have been worked on, interview users about the design and process, and test the reasons for user answers to improve the UX design.
  • If in the data collection phase researchers collect data from users as capital to create website designs and concepts with good UX, but in this phase researchers contact users with finished designs and communicate them.
  • Although researchers may specialize in certain types of interviews or tests, most reliable researchers are able to perform various techniques.
  • All UX researchers collect valuable information that helps website development companies to provide website services with user-based designs.

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