Notebook with Tools and Notes About Content Marketing Mitra IT | Your Trusted & Reliable Software Solutions

What Is Content Marketing?And

How To Create Interesting Content

What is Content Marketing

  • Content marketing is a marketing technique with interesting and relevant content media to maintain interest and attract new customers.
  • But make no mistake, content marketing is not something separate. This approach is used together with existing marketing techniques.
  • So, what are the benefits of content marketing? Actually, it is not much different from other types of marketing, namely interacting with customers optimally, increasing brand awareness, and most importantly increasing traffic to the website through SEO content optimization.

Functions and Benefits of Content Marketing for Business

In addition to those mentioned above, there are a number of other benefits of holding a content marketing campaign for business, namely:

  • Maintaining brand identity.
  • Building long-term relationships with customers.
  • Attracting lasting customer trust in the business.
  • Becoming a plus if competitors do not use content marketing.
  • Marketing products in the form of informative, creative, relevant and eye-catching content.
  • Increasing user engagement on social networking platforms and the web.
  • Converting social networking and web visitors into potential customers, leading to increased sales.

Content Marketing Examples

Do you have an idea of ​​what content marketing would look like if applied to a business? If you’re still confused, try observing the following examples, who knows there might be some infectious inspiration:

  • Podcast

Recently, podcast content has been getting a lot of attention, for example Deddy Corbuzier’s podcast that he uploaded on YouTube. If you’ve ever watched it, you’ll understand how podcasts work.Several content creators and well-known brands see podcasts as a great content marketing opportunity. Choose a viral topic, then insert product promotions naturally.Because podcasts are in audio form, anyone can enjoy podcasts while doing other things, without having to be glued to the screen.

  • Infographics

Infographics are basically posters containing information. Infographics can break down convoluted information into visuals that attract attention.The writing is made to the point so that it is easy for customers to understand. Infographics can be used to explain specifications, benefits or how to use a product.

  • Website

In addition to increasing customer trust, having a website is a great tip for marketing a product. A website can reach a wider target market.However, there are several things to consider. A good web interface alone is not enough to attract traffic if it has not been optimized with SEO. If you don’t understand, you can use professional SEO services.To maximize traffic, use keywords that are easy to search for, so that the website has the potential to appear on the user’s screen.

How to Create Good Content Marketing

Whatever marketing strategy is used, if it is not done consistently, the results will be zero. Therefore, apply the following rules so that content marketing runs effectively:

1. Determine Marketing Objectives

Surely there is a reason why you want to launch a marketing campaign, right? What are the goals you want to achieve? Write down the desired achievements in a checklist.Without clear goals, marketing has no clear direction, making it difficult to determine whether marketing is successful or not.Usually campaigns are carried out to improve and build a business image, invite a lot of traffic to the website, and increase revenue.

2. Understand the Target Market

Understanding the target market can make it easier for you to create appropriate content. Answer questions like ‘What is the age range of the target market?’, ‘What content do they like the most?’, ‘When are the target market online hours?’, and so on.Having data about the characteristics of the target market will help you in the long run.

3. Content Research

In content research, there is a technique called Skyscrapers. The concept is, you do a content search via Google, then examine the top content and think about how you can improve it to make it more interesting.It doesn’t mean that conventional research techniques are wrong, the skyscraper technique is just a consideration. That way, the chances of the content being noticed will be higher.

4. Create a Content Calendar

Confused about what content to create next? Or forget to upload content? Chased by deadlines because the content is not finished? Have you experienced that problem?Usually, these problems arise because of unorganized content management. Content marketing is incomplete without a content calendar. This calendar can drastically change your content management.Try to take the time to schedule all the content to be created on the calendar. Determine the due date and publication date of the content. Use Google Calendar because it has a task reminder feature so you don’t forget.This will be your guide so that social networks and websites stay updated with the latest content.

5. Connect Content with Product Knowledge

Make sure the content is relevant to product knowledge. Content must be informative and educational.Highlight product advantages so that customers know what is unique about your product that is not offered by competitors. Over time, customer relationships and awareness of the product will be formed.

6. Content Publication and Distribution

After the content is launched on the website and social networks, don’t miss the next important stage, namely the content publication and distribution stage. Distribute content on various platforms for wider reach.

7. Measure Marketing Success

Finally, measure the success of the marketing campaign by looking back at the checklist sheet that was created previously. Use tools such as Google Analytics to facilitate campaign performance analysis.Content marketing is a fairly potential marketing approach, especially since most Indonesians currently use social media almost every day. For businesses, this opportunity can be a good business development prospect, thereby increasing revenue.

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