Your Website Affected By Google Updates? Don’t Be Reactive
Has your website traffic suddenly dropped drastically in the last few days? Most likely, your site has been penalized by Google.In general, Google’s ranking algorithm continues to change, even in a matter of seconds. This is in line with Google’s vision to display useful content, as well as their priority in providing the latest content to users.This dynamic can affect your page ranking in search results. In other words, your website’s position in search engines is never permanent.There are many factors that can cause your website ranking to drop in search results, even the page can disappear from search results or not be indexed. However, in this article I will focus on the impact of changes to Google’s core algorithm.And it should be noted that what I convey focuses on Google’s core changes in the last year where old practices in the previous year may no longer be relevant this year.As is known, Google released a core algorithm update last August. This update is a continuation of the previous update, where Google tried to clean up search results from pages that were considered useless or used spamming practices.However, Google works with a series of complex algorithms. As a result, some website owners who felt they were following good SEO practices were still affected. Their rankings suddenly dropped, and some pages were deindexed.
What to do?
- Keep in mind that Google algorithm updates in recent years have been difficult to predict. Since the implementation of the helpful content policy, search results have been filled with pages that users did not expect.
- This happened because some website owners saw that the helpful content update did not fully occur. In fact, it can be said that websites with parasitic SEO practices are becoming more common.
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