AI Token Costs Swell, Google Offers Advice to Avoid Surprise for Companies

Jakarta, CNBC Indonesia –Artificial Intelligence (AI) technology continues to evolve over time. From being a groping technology, it has now become a daily companion.

Google Cloud Indonesia Country Director Karim Siregar stated that AI is at an advanced stage in its development. It’s no longer just an experiment, but is already capable of solving everyday problems.

“We no longer need to convince anyone, ‘Oh, what’s the use of AI?’ The next step is to expand the use of AI not only for personal use, but also for business,” said Karim at the Google Cloud Media Briefing in Jakarta, Wednesday (July 15, 2026).

Karim explained the challenges of AI when deployed on a large scale: cost. Companies need to calculate how much it will cost to use AI.

“We must not forget the cost impact of AI usage. Currently, AI is charged using tokens. You know, tokens are similar to electricity bills, which are paid based on credit, right? AI uses tokens,” Karim explained.

When AI is used comprehensively, companies must be able to manage and control token consumption, starting with the cost and the added value to the business.

Companies also need to conduct smaller trials before eventually scaling up to a larger scale. This way, they won’t be surprised by the cost spikes that will occur later.

“So that when we implement it at the company level, we won’t be surprised by a very high cost spike,” he explained.

SOURCE : CNBC INDONESIA