9 Ways to Optimize SEO to
Increase Website Ranking on Google
Website owners sometimes find it difficult to increase website ranking in search engines because SEO requirements are constantly changing. However, a website without SEO optimization will also have a negative impact because the web will be difficult to find in search engines, so marketing cannot generate conversions. To increase website ranking, there are several factors that you must pay attention to, both from the technical, non-technical, on-page, and off-page sides. Here are some ways to optimize SEO that you can do to increase website ranking on Google
1. Secure web
If you notice, all website domains will start with HTTP or HTTPS. Both of these things can indicate whether the website you are visiting is secure or not. HTTP is Hyper Text Transfer Protocol, while HTTPS is Hyper Text Transport Protocol Secure. Google always recommends using a more secure server, namely HTTPS. Therefore, if the web wants to be more prioritized by Google, then you should choose to use HTTPS for your web.
2. Link Installation
Link building is still an important factor in increasing website ranking. The links you put or backlinks from other websites can signal to search engines that your website has original and trustworthy content.
3. Keywords
Although keyword optimization is an old factor in determining website ranking, the use of keywords still has a big influence. In creating content, make sure you always use the right keywords that are relevant to the products you offer. Keywords themselves have several types based on their length, namely Short-tail, Mid-tail and Long-tail keywords.
4. Content
No matter how many links you add, or how much content you create. However, if the content you create is not relevant and not of good quality, Google will not display your website in search engines. Use proper grammar, titles, subtitles, bold letters to determine some important texts. In addition, you should also pay attention to the layout that is easy for visitors to understand.
5. Website Structure
To improve your website ranking, the web structure must be easy for Google to understand. You can create categories and subcategories to group the content you have created. All categories and subcategories must be in the URL and separated by hyphens or slashes to make it easier for visitors to understand.
6. Schema Markup
When Google reviews a website that has schema markup, Google will use the data received to make search results more interesting and useful. Google will display your website in search engines with a different appearance along with detailed information in it. Installing schema into the web is also useful for clarifying the context of your pages and posts. Thus, websites with schema will have a better website ranking than websites without schema markup.
7. Mobile Friendly
Mobile friendly is also a factor that has a big influence on website ranking. Currently, more people use mobile devices than desktops to access the web. This is the reason why Google prioritizes displaying websites with mobile-friendly designs.
8. Social Network
When users share web content via social media, Google will assess that your website is a quality website. In addition, content that is present on various social media platforms such as Facebook, Twitter, and others can also build visitors’ trust in your product.
9. Loading Speed
Visitors don’t like websites with long loading times. This can result in a low website ranking because Google does not want to recommend websites that can provide a bad experience for its users.
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