Anchor Text: Definition,
Benefits and Types
Definition of Anchor Text
Anchor text is a series of words that can be clicked and directly hyperlinked to other links. In the world of content marketing, anchor text plays a very important role, because it is text that can be clicked and directs visitors to visit other pages or sites.
Some people will call what anchor text is a link title or link label that is underlined or underlined in another color such as blue.
The benefits of anchor text in SEO that you should know include:
Improve user experience
Anchor text can help improve user experience by making it easier for users to navigate certain website pages. In addition, anchor text can also help build user loyalty and make them come back to your website in the future.
Make it easier for users to navigate website pages
Anchor text can also allow users to easily gain access to certain parts of the page on the website without having to scroll to the bottom of the page. This is very helpful for users who want to get more specific information or want to access a particular desired website page.
Increase SEO ranking
Anchor text can also help increase SEO rankings in search engines by building backlinks. You can do this by placing anchor links that lead to your site pages on other sites. So it can help increase the SEO ranking and authority of your site.
Strengthen business branding
Anchor text can also help to add the necessary links to one page or important content that describes your business brand. Indirectly, this can help strengthen the business brand message and help build a more consistent, strong and reputable business brand image.
Tools that facilitate site management
Anchor text is a useful tool to facilitate site management by helping to divide content into separate sections that are easy for users to access. This also provides other benefits, namely to maintain a more organized and orderly internal structure on the site.
Anchor Text Types
There are several types of anchor text in SEO, including:
1. Naked anchor
A type of anchor text that presents text in the form of a website link that is used.
Example:
<a href=”https://www.rumahsaya.co.id/domain-murah”>https://www.rumahsaya.co.id/domain-murah</a>
2. Branded text
A type of anchor text that is commonly used and presents the brand name on the linked link.
Example: <a href=https://www.rumahsaya.co.id/>RumahSaya</a>
Image
A type of anchor text that utilizes alt text on an image on the website in the link used for anchor text.
Example of anchor text:
<a href= ”https://www.rumahsaya.co.id/blog/pengertian-fungsi-anchortext/”>
<img src=”/domain.png” alt=”illustration of website domain”/>
</a>
3. Generic anchor
A type of anchor text that is more commonly found and used. Generally, this anchor text uses the words “download now”, “click here” to “read more” to direct users to a particular website link.
Example: <a href=”https://www.rumahsaya.co.id/domain-murah”>click here</a>
4. Partial match
A type of anchor text that can add variation to the text displayed but does not need to be exactly the same as the keywords used.
Example:
<a href=”https://www.rumahsaya.co.id/blog/pengertian-fungsi-anchortext/”>5 Functions and How AnchorText Works</a>
5. Exact match
Anchor text that contains the same keywords as the keywords on the target page. This type of anchor text, if applied properly and correctly, can be one of the most effective for increasing rankings in search engines.
Example:
<a href=”https://www.rumahsaya.co.id/blog/pengertian-fungsi-anchortext/”>Understanding the Function of Anchor Text</a>
How to Create Anchor Text
How to create anchor text is fairly easy, but it requires the correct application method for maximum results. The following method will discuss how to add anchor text in WordPress:
First log in to your WordPress website dashboard
Click on the Page or Post menu, then click the Edit button on one of your articles
Block the word you want to use as anchor text, right-click then select the Link menu
Enter the link you want to use then press Enter
Now the addition of anchor text to WordPress is complete
Tips for Creating Anchor Text
There are several tips for creating anchor text for maximum results, namely:
Make sure to use anchor text that is as concise and attractive as possible but can still describe the entire contents of your content to users and search engines.
Pay close attention to the suitability of the content linked to the text given the anchor text, if it is not appropriate, it will result in the website being rated badly by Google and certainly will not be recommended to users.
Use various types of anchor text to display in the content but still pay attention to the composition of its use.
Take advantage of the use of LSI (Latent Semantic Indexing) which is useful for helping to find other keywords that are closely related to the main keyword.
From the discussion above, it can be understood that anchor text is an important part of website optimization efforts. If you want to learn anchor text and its use in SEO, it is recommended to take the Mastering SEO for Beginners training from Coding Studio.
Get lots of useful knowledge and practice in the digital world with the best mentors from Coding Studio who will definitely hone your skills to become a professional in the field of business SEO.
FAQ
What is anchor text?
Anchor text is a clickable text that is hyperlinked to another site or page. The use of anchor text is very important in the world of content marketing because of its role in increasing indexing and ranking in search engines.
What is an anchor in SEO?
Anchor text is a type of clickable text in a hyperlink. Best SEO practices require anchor text to match the linked page, not a general text type. Anchor text is characterized by being underlined in blue, which is the most common form because it is one of the web standards. However, the color and underline can be changed using HTML code.
How to write anchor text?
The way to write good anchor text is to be descriptive, short enough, and appropriate to the page that contains it and the page it links to. Anchor text provides context for the link and sets expectations for the reading audience.
Why is anchoring technique important in content creation?
Using the right anchor text can help improve the quality of links and the SEO ranking of a site page. Therefore, it is very important to be able to choose anchor text that matches the targeted content, while ensuring that the anchor text is easy to read and understand by users.
What is rich anchor text?
Rich anchor text is anchor text that has rich content in keywords and refers to links that contain the target keyword in the anchor text. This anchor text is different from links that have descriptions that say “link”, “click here”, domain name, site name and others.
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