Iphone May Not Be Launched Once A Year

Jakarta, CNBC Indonesia –There is a fairly interesting rumor circulating that Apple may be changing their iPhone release strategy. If Apple usually releases a new iPhone every year, now there are indications that they will consider releasing it every two years. This information comes from Mark Gurman of Bloomberg.

So far, Apple has had a fairly consistent pattern in releasing new products, especially the iPhone. Usually, in June they will introduce the latest iOS, followed by the launch of the latest iPhone in September.

However, with the growing portfolio of Apple products, this approach seems increasingly challenging. The team responsible for developing pro

This condition has an impact on the delay in the release of several new features. One example is the long-awaited Apple Intelligence, but it was not available at the launch of the iPhone 16. Its release was postponed until October 28, 2024, and additional updates will be made in the following months.

In addition, the problem of bugs in operating system updates is also a concern. For example, the release of iPadOS 18 for the iPad Pro M4 was delayed because it caused problems with the device.

To overcome these obstacles, Apple is reportedly considering changing its product release strategy. They are considering moving the iPhone launch schedule to another month, no longer fixated on September.

The goal is to ensure that the launch of new hardware and iOS features can run in parallel. Indications of this change in strategy have actually been seen since last year, when Apple began experimenting with a more flexible release schedule.

In 2023, Apple released a new iPad in May, rejuvenated the Mac line in January, and introduced a new MacBook at the Worldwide Developers Conference (WWDC) in June.

This approach allows Apple to release products when they are ready, without having to be tied to a rigid annual schedule. This indicates that Apple’s future product release times may be more difficult to predict.

If Apple does implement this change, it will be interesting to see how investors and competitors in the market react, and how it will impact Apple’s future profits.

SOURCE : CNBC INDONESIA