How to Create Direct

Ads to WhatsApp Business

How to Create Ads on WhatsApp Business?

Through the advertising feature on WhatsApp, you can direct the audience to connect with the business directly. In fact, this step can be a profitable business opportunity.

To make WhatsApp Business more attractive to the audience, here are some ways to create ads on WhatsApp Business.

Log in to the settings menu on WhatsApp Business then select the business feature. You can also create a business link through the catalog feature and select the item to be advertised.

Click “advertise on Facebook” and select “create new ad”

Select the image or video to be advertised from your device and upload it.

Press “continue to Facebook” to integrate WhatsApp with Facebook.

Confirm by clicking “connect with Facebook”.

Click “continue” to create an ad.

Scroll to the bottom and edit several menus such as text, budget, ad category and ad targeting.

Click “promote now”.

After successfully published, you can check the status and results of the ad on Facebook.

WhatsApp Business Ad Coverage

The steps above are certainly easy to follow. In order to attract more audience attention, how to create advertisements on WhatsApp Business must include several things below, namely:

Value Proposition

Value proposition is used to explain or offer products to the audience by paying attention to the needs of the audience so that the product offered becomes a solution. In addition, you can also provide benefits that differentiate your product from other competitors.

Call To Action (CTA)

In addition to using the CTA button that will take the audience to your WhatsApp business page, you need to include a CTA in the caption to encourage the audience to take the next action, namely buying the product. You also have the freedom to create CTAs other than those on Facebook.

Urgency

The urgency created in advertising aims for sales. This urgency affects the emotions of the audience such as FOMO. That way, the audience doesn’t want to miss out on buying it.

“Free” Price and Promo

In creating advertisements, you must be able to offer attractive promos. Such as promo prices, product promo numbers, discount percentages and price cuts. In addition, you can also use crossed out numbers, this will affect the psychology of potential buyers by comparing the price before the discount and the crossed out price.

Brand Guideline

Facebook and Instagram are used to create advertisements dominated by visual content. Therefore, make sure you create content professionally. Content that looks professional will provide a high level of trust to the audience so that they are interested in buying the advertised product.

Emoticons

Content in text form, the weakness lies in the audience’s difficulty in reading the author’s intonation and expression. However, by using emoticons, feelings are conveyed and play an important role in virtual communication. By providing the right emoticons, you will give a friendly but professional impression in the communication carried out.

Emotions

The general view of an advertiser will highlight the product itself. Although this is not wrong, it should be remembered that emotions also play an important role in conveying messages and impressions to the audience. This can be done using either text or visuals such as photos and videos.

Customer Testimonials

Testimonials from customers can be used as the best advertising material. Customer reviews are an important factor in building trust in the audience so that they are interested in buying the product. This is because it is considered capable of providing real evidence from direct user experience.

Storytelling

Storytelling is not only important in eliciting emotions but also in making the audience feel those emotions. A simple approach that can be used is setting, conflict and resolution.

Visual Variations

You can choose visual variations such as photos or videos by considering the suitability of the advertisement being created. In creating photos or videos using graphic design, make sure to use personal tools so that the resulting advertisement will provide a distinctive feature of your own product.

What are the Requirements for Creating WhatsApp Business?

That’s how to create an attractive advertisement on WhatsApp Business. However, in creating an advertisement, there are requirements that must be met. Here are some requirements for creating an advertisement on WhatsApp Business that you need to know.

Register for a Business Account

Download the WhatsApp Business application or WhatsApp Business API, please note that advertising cannot be done on WhatsApp Messenger. WhatsApp Business API is widely used because it has advantages such as:

WhatsApp account with a green tick or verified.

There is an automatic reply service or chatbot.

WhatsApp accounts can be accessed by multiple agents.

Blast messages to many people at once.

Integrate WhatsApp with Other Platforms

To be able to create an advertisement, WhatsApp must be integrated with another platform such as Facebook and here are the steps.

Open the Facebook page.

Click settings and select WhatsApp in the left column.

Enter the WhatsApp number along with the country code.

Enter the OTP code and confirm.

After that, you can start advertising through Facebook.

You can also do this step through your Instagram page.

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