New IPhone Releases Every Year Stopped, Here’s A Leak about Apple

Jakarta, CNBC Indonesia –So far, every year Apple has always released the latest iPhone series. However, based on a report, that habit may no longer be done.

Apple does have its own schedule for launching products and software every year. Starting from June for software announcements, the latest iPhone in September and late fall to release the Macbook.

Changes are likely to occur in this fixed schedule. Bloomberg’s Mark Gurman explained that Apple will abandon its annual strategy.

There are several reasons why the long-standing annual schedule is no longer being carried out. One of them is to give employees a deadline to work and help investors know what they want.

In addition, it also provides time for Apple’s marketing team in an effort to market, quoted from Mashable, Thursday (10/10/2024).

However, this is also challenging for Apple. Because the company is not only dealing with smartphones and computers, but there are other products such as Airpods and Apple Watch.

The Apple team already has time to work according to the scheduled launch date. Software updates make this policy quite difficult too.

Because Apple has a variety of operating systems from iOS to VisionOS Apple Vision Pro. This requires more work to ensure everything is compatible with the software.

Actually, Apple does not always do its annual schedule. Several times the company has been known to launch outside of its usual release times.

For example, in the last few years, there have been many Mac releases in January and June and iPad releases in May.

SOURCE : CNBC INDONESIA