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Relationship Between Content

And Web Optimization

It should be noted in advance, this article is indeed adapted from another article that contains the same essence, namely the discussion of content.

The author only tries to understand, adapt, provide a little addition, and present it in a form that is expected to be easier to understand, especially for beginners.

That is related to why content is an important aspect in optimizing a website page.

For people who are involved in the world of digital marketing, the existence of materials/content/information is one of the raw materials of their work.

Likewise in conventional marketing or other languages ​​in markets, kiosks, and the like, they need content. Simply put, marketers or sellers need to provide information that can attract customers.

That’s in the world of marketing. Now what about web optimization? Even though web optimization is a specific field even though it is still related to digital marketing or Search Engine Marketing (SEM).

How important is content to make a website page rank the best in search engines?

In general, content is in the form of information. However, the general public mostly uses the word content to state the contents of a blog, website page, podcast, and the like.

In fact, all information distribution is content in various forms, namely writing, sound, images, and videos.

Digital Marketing Content

A little review, digital marketing is a marketing strategy. Namely marketing carried out on digital media such as websites, television, and the like.

Well, of course when making offers through websites and television there must be content in it. Without any content, websites and television are useless.

For anyone involved in the world of marketing, they need this. More specifically, the content must have value and persuasive language so that the goals of marketing can be achieved.

One example of a marketing goal is to get consumers and profit.

So, in digital marketing terminology, content is anything that can fill the digital space that has value that can attract the target market in the consumer market in the digital world.

Relationship between Content and Web Optimization

Content and web optimization are things that support each other. This means that content that is considered good will provide support to the website page so that it can achieve the best position on search engines.

The best position on this search engine is the goal of SEO. Likewise, a page that is ranked at the top of a search engine must have interesting information.

Quoted from the Search Engine Journal page, Google researched that there are at least 3.5 million searches (information) per day. What is sought is of course the content on the website page.

So, the quality of the content on the web page is closely related to the position of a website in the search engine.

Quoted on the same page, it is said that the mission of the founder of Google as one of the most favorite search engines in the world is to organize all information so that it can always be accessed and useful.

So, if a website page contains useful and quality information, the Google algorithm will provide the best access and position for the website page.

On the other hand, if a website page contains information that is not useful, then through the existing algorithm, Google will not prioritize this website page so that it is immediately found on the search engine.

This is the definition of information organization carried out by Google. Furthermore, what are the criteria for a quality website page when assessed from its content according to Google?

Because the quality of a website page is not solely seen from its content, but there are several other criteria. But in this discussion, we are talking about how to load a quality website page.

Characteristics of quality or beneficial content according to Google include:

1. Useful and Informative

  • The content on a website page should be useful and needed as information or instructions. For example, if you want to create a page related to Web Optimization Services.
  • You also need to include information related to prices, locations, contact numbers, and the like so that it specifically provides instructions on what and how to get this service.

2. Has More Value and Many Benefits Compared to Competitor Pages

  • If you include an article related to “how to optimize website pages”, include more detailed and practical tips and tricks compared to competitor websites.
  • The focus here is not on the weight of the information, but the quality of the article, namely making your article a more powerful and practical guide than others.

3. Credible (Trusted)

  • If the information that is the content of your website page is the result of research, has sources, has a relationship with various interesting topics being discussed, then you have provided reliable or credible content.
  • So, try to provide information that is as close to the facts as possible and/or has valid sources.

4. High Quality

  • High-quality content is information that is truly intended for consumer needs, not just to pursue top rankings on search engines. The content is unique, specific, and presented as well as possible.
  • The quality of this information will decrease if it turns out to be everywhere and is not much different from content in other media.

5. Interactive

  • If you create web content that only contains writing with stiff language without greeting the reader, not equipped with simulations such as images, then this content is called monotonous.
  • Good web content is that which makes consumers feel like they are communicating with the author, easier to understand because it is equipped with simulations and various images.
  • This is what falls into the interactive criteria, namely being able to create conditions as if a relationship is occurring between the author and the reader.

Creating Content that Supports Web Optimization

If your content is of high quality, it means that your website page is not only read but can also be ranked at the top of search engines. So, so that the quality of your content is in line with the increase in position on search engines, do the following.

1. Conduct Keyword Research and Determine Themes Based on Keywords

  • Every day, search engine users enter keywords according to what they need.
  • The more users enter the same keywords, the greater the potential for users to find your website page because it has content based on those keywords.
  • So, create content that is themed and contains the most searched keywords based on statistical data on Google Web Master.

2. Make it According to Reader Expectations

Recognize the characteristics of internet users. For example, they don’t like reading long texts, don’t want to see text that is too dense, prefer to see images and videos rather than text, and so on.

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