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SEO Checking Steps to

Measure SEO Effectiveness

  • Have you ever thought, when you have done various optimization steps, and you can make sure your optimization process is running well?
  • When you feel that you have done the optimization steps correctly, such as building quality backlinks, writing good content and other steps. Of course you have to know the parameters of your steps’ success. That is the importance of SEO checking for your website.
  • SEO checking is not just about measuring the strength of backlinks with a backlink checker or checking articles carefully. However, there are several steps that must be taken in this effort.
  • SEO is not only built on backlinks or content. Many things must be involved for everything to work.
  • Can You Measure SEO Effectiveness?
  • Do you know how effective the steps you take to achieve SEO rankings are?
  • If you are new to SEO, you may feel a little unsure. You have been working for months, have been carrying out various simultaneous steps every day. However, you don’t really know if what you are doing is really working.
  • Do you just look at the position of keywords on your website and you are satisfied? You are wrong!
  • What you need to know is, using one SEO metric as a measure of success will not give you the whole picture. Therefore, you have to go through many steps to ensure that your SEO is running well.

SEO Checking Steps

The most appropriate step is to use many metrics for measurement parameters, meaning you have to track many metrics. If you have premium tools to track many metrics, then that’s much better.

For the best SEO checking steps, you can track the following:

1. Keyword Ranking

Tracking keyword rankings is a common way to find out the strength of your website. Although knowing the keyword ranking is the right way, it also depends on the keywords you use.

At least in targeting keywords, you must understand the following:

  • Whether the keywords you are targeting are right or not. If your site cannot be found for your target keywords, then you need to change your strategy. You can switch to less competitive keywords.
  • Whether your site is really growing or not. In time, you will see an increase in website rankings, as well as an increase in visits because of the keywords your site ranks for.
  • Growth in these two areas will tell you that your site is gaining authority and that your posts are starting to get more traffic.
  • To track keyword ranking positions, you can use various tools that you can get on the internet. There are some paid tools, but there are also some that you can use for free.

2. Quantity and Quality of Backlinks

What we know up to this point is that backlinks are still one of the top ranking factors. Therefore, you should focus on improving the quality and quantity of your backlinks.Later, Google will show its support for your efforts if you do it well. Make sure you build good quality backlinks. Don’t use a backlink generator to create backlinks.

By knowing your backlinks, it will provide very important information such as:

  • How effective your backlink building strategy is. Don’t bother building backlinks with poor quality. Just build a few backlinks but good quality.
  • Potential sources for building backlinks in the future. Chances are, not every backlink that points to your site is a link that you created yourself. By tracking these links, you will be able to identify potential opportunities for future links.
  • How cost-effective your spending is. If you spend a certain amount of money to acquire one backlink, and it doesn’t change your rankings, then it’s time to adjust your strategy to other options.

3. Organic Traffic

  • There are two ways to achieve SERP rankings, namely by paying for advertising and also using organic SEO. Usually people will use professional SEO services to increase organic search traffic.
  • By monitoring organic traffic levels over time, you will get a good idea of ​​how effective your SEO strategy really is.
  • With organic search ranking growth being directly related to your SEO efforts, organic traffic can be said to be the most important metric you need to know.
  • Google Analytics is one of the favorite tools for tracking your website’s organic traffic. Organic traffic levels can be said to be good if they show an increasing trend.
  • If your organic traffic is increasing, then your strategy is working. If your organic traffic is decreasing or flat, then you need to change your strategy.

4. Time Spent on Page

  • The time visitors spend on your site is one of the metrics to consider. If users are spending a lot of time on your site, then they probably like your content.
  • This means that your site is considered good and full of high-quality content. If many users spend a lot of time on your site, it can mean that you are satisfying users.
  • An information seeker on the internet has a desire when typing keywords into Google. Then if they decide to open your website, and spend a lot of time there, then your site is fulfilling the user’s desire.
  • To find out the total time spent by visitors on your site, you can dig into this information in Google Analytics.
  • When measuring the average time spent on a page by users, think about the purpose of the page. Is the page you created purely informative?
  • Or, is the goal to encourage email signups? The purpose of the page will affect the amount of time users spend when opening the page and digesting it.
  • As a good benchmark for in-depth written content, consider how long it takes you to read an entire page. An average time spent on a page that is consistent with your one-page reading standard means that users are actually reading and enjoying your content.

5. Bounce Rate

Users who open your site and then exit it is a bad sign for your website. Google has created algorithms to ensure that the sites that appear in the SERPs are actually enjoyable websites.So, if people are constantly opening your site and exiting as quickly as possible, this will have a negative impact on your site’s rankings, if only slightly. Bounce rate is another metric that should be evaluated on a page-by-page basis.This activity will tell you if the content on a page is of poor quality and can certainly impact your overall bounce rate. Your site’s bounce rate will depend on your niche, the type of content on your pages, and the source of your traffic.

To determine whether your bounce rate is high or not, CustomMediaLabs has found the average bounce rates for the following types of websites:

  • 20% – 45% for marketplace or retail websites
  • 25% – 55% for B2B websites
  • 30% – 55% for lead-gen websites
  • 35% – 60% for non-marketplace content sites
  • 60% – 90% for landing pages
  • 65% – 90% for online portals, blogs and informational sites about news and events

6. Mobile Traffic

More mobile traffic to your site means you’re doing something right in Google’s eyes. It means your site is responsive, loads quickly and has high engagement metrics in the mobile world. In addition, increased mobile traffic means that you’re ranking for specific mobile-specific keywords. Mobile rankings are different from desktop rankings, and you can also get traffic from mobile-specific voice searches.

7. Click-Through Rate (CTR)

Ranking high on Google is important, but what good is it if your website’s high ranking doesn’t generate traffic? The bottom line is that the higher your CTR, the more traffic your site will receive. A recent study from Ignite Visibility found the average click-through rate for each position on Google.

  • Rank 1 – 20.5%
  • Rank 2 – 13.32%
  • Rank 3 – 13.14%
  • Rank 4 – 8.98%
  • Rank 5 – 9.21%
  • Rank 6 – 6.73%
  • Rank 7 – 7.61%
  • Rank 8 – 6.92%
  • Rank 9 – 5.52%
  • Rank 10 – 7.95%

8. Domain Authority

Domain Authority or commonly called Domain Authority (DA) is a term and metric created by Moz. This metric tells you how authoritative your domain is.The more authority a domain has, the easier it is to rank, and the more trustworthy you are in the eyes of Google. A strong indicator that your SEO efforts are paying off is by having a high DA value.Here are some benchmark figures from Smart Insights regarding the DA value of each website.

  • Media and Publishing Sites: 86.23
  • Higher Education Sites: 78.67
  • Sports and Entertainment Sites: 75.55
  • Accommodation and Food Services Sites: 71.27
  • Software and Application Sites: 67.52
  • Health Care Sites: 67.51
  • Business Services Sites: 67.04
  • Retail Sites: 64.62
  • Consumer Goods Sites: 64.07
  • Construction Products Sites: 63.18
  • Real Estate Sites: 61.52
  • Finance and Insurance Sites: 60.09
  • Healthcare Sites: 58.35

9. Return Visits

A high percentage of returning visitors means that visitors cannot get enough information from your website. This metric is not important, but having a number of visitors who return to your site means that your site is actually considered by users.

10. Direct Visits

Direct visits to the website also show that the website is easy to remember so that users do not need a search engine tool. This will of course make it easier for users to access your site.

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