Shopee Builds Love For Local
Products Through This Method
Jakarta, CNBC Indonesia –Indonesia’s natural wealth poured into quality product creations also increases people’s love for products from local brands.
The presence of e-commerce technology such as Shopee also serves as a platform to support the development of local industries through a series of innovations, features, and innovative programs. This time, Shopee collaborates with local brands Maicih and Secondate & Madcoco through the Media Gathering event – Explore Taste Through Local Creations with Shopee.
The two domestic brand owners shared their perspectives and experiences in creating natural wealth through product innovation with Shopee and interactive features Shopee Live and Shopee Video.
“Through a strategic and sustainable approach, we are committed to assisting every business actor in all regions in presenting their product creations. Shopee wants to be the main destination for users in finding daily needs, including diverse and high-quality local products,” said Senior Director of Marketing Growth Shopee Indonesia Monica Vionna in a written statement, Thursday (10/17/2024).
“To realize this vision, we continue to launch various innovations and programs, such as the Shopee Pilih Lokal campaign, the interactive shopping features Shopee Live and Shopee Video, as well as educational programs through the Shopee UMKM Campus and the Shopee Ekspor Program. We hope that this initiative will not only have a significant positive impact on local brands and UMKM, but also further foster people’s love for unique and creative local products,” he added.
From Users to Business Actors: Titan Tyra’s Story of Creating Local Wealth
The development of digital technology plays an important role in preserving culture and promoting local Indonesian creations. This was also expressed by Titan Tyran, founder of the Secondate beauty brand and Madcoco beverage product, who was previously also active in using Shopee as well as being an influencer.
The demands of the job to continue to observe innovations in the domestic industry have led him on a journey to get to know and explore various products from local brands. He sees great potential from natural resource creations that can be developed.
Now Titan not only plays a role in introducing local products as an influencer, but also as a local entrepreneur through the two brands he founded, Secondate since 2020 and Madcoco in 2022.
“After trying many local beauty products and tasting many food creations, I learned and came to know what Indonesians are looking for in a product. Therefore, I created these two brands to invite more people to enjoy and support quality local creations,” he said.
“Through Secondate, I want to raise stories from Indonesian women through beauty products that suit the skin needs of the Indonesian people, from shades to main ingredients that suit the climate here. Meanwhile, Madcoco, a beverage creation ingredient that maximizes coconut, one of the fruits that we can find in nature in Indonesia. We want to show that local ingredients with a modern touch can be an interesting creation and enjoyed by more people,” explained Titan.
So that people can try the local product creations that Titan creates, Secondate also takes advantage of e-commerce innovation by joining Shopee. Not only participating in various Shopee campaigns in marketing products, Secondate also sees opportunities and feels significant benefits from the Shopee Live and Shopee Video features.
“Thanks to various Shopee campaigns and programs, as well as interactive features Shopee Live and Shopee Video that make the shopping experience even more interesting, Secondate Milky Gel Lip Tint and Secondate Face Castle Palette products can become the best-selling products on Shopee Live,” added Titan.
Maicih’s Journey: Introducing Sundanese Snacks Through More Personal Flavors
In the ever-growing digital era, technology collaboration is a main pillar in strengthening business potential, especially local products. As one of the local brands of spicy cassava chips that went viral, Maicih proves that Sundanese snacks can also gain popularity and survive developments through the help of technology, such as Shopee.
Maicih’s journey began in 2010 as a home business with a unique concept, through spicy flavors according to taste from level 1 to level 10. Over time, Maicih expanded its product variations such as seblak, basreng, and gurilem, and utilized interactive features Shopee Live and Shopee Video to introduce its products.
This feature brought Maicih to a surge in product sales of more than 54 times during the live streaming session in early 2024. In fact, Shopee Live also contributed more than 32% of Maicih’s total sales over the past year.
Through interesting content and trend research, Maicih not only sells products, but also shares stories, shows the process of making snacks, and answers direct questions from the audience which has successfully brought Maicih closer to its consumers.
“Of course we are happy, in a year where people are shifting to shopping online, Maicih found Shopee as a marketplace for us to grow. Not only does it help reach new customers widely, but it also provides an ideal platform to share stories and the values of our products,” said Maicih Owner Reza Nurhilman.
“Various promotions and active participation in various series of big campaigns such as 9.9, 10.10, to Shopee Pilih Lokal also encourage the growth of Maicih’s business. By prioritizing the spicy taste of the archipelago, all raw materials, from cassava to spices, are taken directly from Indonesian farmers. This is also Maicih’s step to support the local economy,” he said. In supporting the creation of local works and providing access for users to experience their quality, users can enjoy a series of promos from Shopee. Enjoy the 50RB Free Shopping offer, 17RB Flash Sale, and 50% + 50% Stacked Discount in the Shopee Pilih Lokal Day campaign on October 17, 2024.
SOURCE : CNBC INDONESIA
