What is an Infomercial? Definition, Components and Strategy

Definition of Infomercial

An infomercial is a promotional media in the form of a video or television advertisement which has a longer duration than a regular advertisement. Through this advertisement, companies can introduce products and services including persuasive features and benefits.

Why are Infomercials Important?

From the definition above, the question may arise why are infomercials important? Like other promotional media, infomercials have an important role in encouraging and convincing customers to make transactions. For other reasons are as follows.

Brand Awareness

Through the infomercial advertisements offered, it helps in increasing customer awareness of the brand Awareness of a particular product. Brand owners can introduce the types and services they have to potential customers. The more often the advertisement appears, the greater the chance that the brand will be remembered by customers.

Bringing in Potential Customers

Through infomercial advertisements, you can get potential customers together. This is because there is a CTA at the end of the video that is made so that it invites the audience to buy. In addition, the video also explains detailed information and product descriptions so that the audience is more interested. Increase Sales

Infomercials that are broadcast can increase sales effectively. Moreover, the advertisements presented encourage viewers to buy directly at that time via telephone or email.

What are the Components of an Infomercial?

The main components of an infomercial that need to be considered include:

Identification

In making an infomercial, the main component is identifying the needs and problems faced by customers. That way, you are able to offer products and services that can solve customer problems.

Education

Not only the advantages of products and services, which ultimately make customers interested in buying is due to an understanding of the products and services in detail. In addition to the product being able to solve customer problems, it also provides detailed information, both from the content, how to use it and so on.

Presentation

The ability to explain to customers is an important component of what an infomercial is. Creativity during the presentation will determine whether customers are interested in buying the product or not.

You can prepare information that is interesting and useful for customers. It is better to avoid excessive product and service claims. This is to prevent doubts in the minds of customers.

What is the Strategy for Creating Infomercial Promotions?

From what an infomercial is to its important components, of course you are able to create a promising promotional strategy. Here are some infomercial promotional strategies that can be done.

Target Audience

To increase sales through infomercial advertising, you must target the right audience. This means that you must understand who the expected target audience is and try to understand the preferences, needs and behavior of the audience. You can do demographic analysis to find the target audience that best suits your products and services.

Use Retargeting

Retargeting is a fairly effective advertising strategy. Through cookies or other trackers, you can see the audience who is already interested in the products offered. In addition, you can also remind potential customers to immediately buy the products in the online cart.

Optimize Ads on Mobile Devices

As more and more people access the internet via mobile devices, it is very important to create infomercials that can be accessed via these devices. In addition, you also have to make sure that the ads you create are responsive, easy to see and easy to access via

Use Video Advertising

Through video advertising that is made in more detail, showing how to use it and presenting testimonials from previous customers will provide stronger appeal and attention from the audience. You can place the ad through popular platforms such as social media.

Leverage Influencers

Utilizing influencers in marketing is indeed the most appropriate solution. Influencers have a large audience and are credible enough to increase brand awareness and customer trust.

What is the Difference Between Infomercials and Commercials?

From the definition of what an infomercial is, of course this infomercial is different from the term commercial. The following will explain the differences between infomercials and commercials.

Duration

Infomercials have an advertising duration of 30-60 minutes, usually broadcast live on television. While commercial advertisements have a duration of 15-60 seconds which are usually broadcast during program breaks.

Products

Products offered in infomercials such as fitness products, health, beauty, household appliances and demonstrations of their use. While commercial advertisements offer certain types of products and services.

Target Market

Infomercials have a more specific target market, namely people who like to stay up late and watch television. While commercial advertisements are based on demographics that depend on the type of advertisement.

Purchase Time

Infomercials provide a time limit for prospective buyers so that they tend to encourage customers to buy immediately. While commercials encourage customers to buy with flexible time. Usually the advertisements that are broadcast do not allow for direct purchase.

Purchase Source

Infomercials provide the option to purchase advertisements from advertisers directly. While commercials give customers the freedom to buy products originating from advertisements advertised anywhere.

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