What is Local SEO?Definition

, Benefits, Types and Strategies

Local SEO is one of the SEOs that can be used in a strategy to increase traffic. This SEO is rarely highlighted, but it can provide many benefits when implemented properly and consistently.

Benefits of Local SEO

Local SEO has several benefits that can be effective in developing a business, especially in terms of marketing. Here are some of the benefits of Local SEO that can be known.

1. Helps Create High Conversion Rates

The first benefit is that it can produce high conversion rates. This is proven by a value that is 50% higher than conventional advertising.

2. Local Market Marketing Tools

The use of SEO has the potential to bring up websites to potential customers from the local market and its surroundings.

3. Opportunity to Win Business Competition

There are still few enthusiasts who open up opportunities for you to win business competition.

Types of Local SEO

Local SEO is one of the types of SEO that can be used and it has several types too. The types of Local SEO content are as follows.

1. Landing Page Regarding Specific City

When creating a landing page, most of you only include the business address at the bottom of the website. To make it more interesting, try to explain specifically the location of the business, its detailed description and also access to the location so that potential consumers will understand better.

2. FAQ Page

Create an FAQ (Frequently Asked Questions) page, this will greatly help visitors in finding out things related to your business.

3. Special Packages or Discounts

Try developing your business by offering certain discounts or packages such as “Buy 2 Get 1” or so on. This content can attract potential customers in your area.

4. Partnership

Don’t forget to collaborate with other parties when there is an event taking place. Your advantage is that you can attract potential consumers at the event.

5. Blog Content

Increase traffic by creating Local SEO content. What is Local SEO content? This is content that is created according to your business goals. For example, if you are in the culinary field, you can create content related to typical foods in an area / city.

Strategy and How to Make It

Local SEO is a type of SEO that still requires a strategy in its creation. The strategy can start from you understanding the types, how it works and also how to make it.

The Local SEO strategy is quite easy and the thing that needs to be done is to register yourself first on Google My Business. So that later potential consumers will find it easier to find your business.

Although easy, you need to compete with competitors. Here are the strategies and how to create Local SEO content.

1. Adding a Business to Google Business Profile

Add your business by opening Google Maps and clicking the menu on the top left then add a business or by logging in and adding a business. Fill in all the data needed and Google will review it for 1×24 hours.

2. Conduct Keyword Research

Use keywords that are relevant to your business because they can make the local SEO process run optimally.

3. On-Page SEO Optimization

This optimization is related to website content, namely titles, tags, descriptions and others. optimization is done so that the website is able to rank at the top of the search engine.

4. Building Good Website Authority

Of course, the higher the optimization strategy, the higher the website authority will be and can get the top ranking on Google.

5. Adding NAP Citations

This method can be done by providing a short quote related to your business. for the format, namely name, address, and telephone number. The higher the NAP Citations, the more Google will recognize your business so that information will be easier for potential consumers to find.

6. Don’t Ignore Consumer Reviews

Consumer reviews are an important factor that can affect local SEO. The more positive reviews on your Google Business Profile, of course, it will increase customer trust.

How Local SEO Works

How Local SEO works is a combination of various technical and creative methods to convince search engines so that the closest and most relevant business is related to questions from users that will later be seen in search results.

Why choose Mitra IT?

•⁠ ⁠Expert Team: We have a team of experienced and creative technology experts.

•⁠ ⁠Comprehensive Solutions: We not only provide technology but also offer full support to ensure your business success.

•⁠ ⁠Focused on Results: We are committed to helping you achieve your business goals.

Don’t miss the opportunity to maximize your business potential!

Contact us now for a free consultation.