What is SMO (Social

Media Optimization)

Understanding SMO (Social Media Optimization)

SMO is Social Media Optimization, a technique for optimizing social media to increase traffic to a website and build a brand (branding).

This method includes managing, monitoring and analyzing social media activities to get traffic, strengthen relationships with customers, build communities, the ultimate goal of which is conversion or increased sales.

Benefits of SMO

After knowing what SMO is, then what are the benefits of using SMO? The benefits of Social Media Optimization are getting Leads, strengthening Brand Positioning, online visibility, and being able to connect with the audience. In addition, SMO also provides many benefits such as adding followers, and increasing traffic to the website.

SMO itself can also provide benefits in improving business, namely as follows:

Brand performance increases steadily

Brand content will become more famous

SMO can increase conversion value and business success

SMO makes it easier for sellers or business people to connect directly with buyers

Purpose of SMO

After knowing the definition and benefits of SMO, then what are the objectives of SMO? The purpose of SMO (Social Media Optimization) is to optimize and maximize the design of social media profiles.

What is the function of social media itself? The main function of social media is to provide various interesting content, therefore the content provided must be optimal. At least there are two types of content in social media, namely:

Original content: content that is usually used by businesses

Curated content: content presented from various sources

Tips for Achieving Goals with SMO

SMO goals need to be achieved in order to get maximum results, with that we need SMO tips, namely the following:

Optimizing social strategies by managing social media accounts, such as pouring out ideas, concepts, content and strategic goals on a writer’s media. Social media strategies need to be carried out because they can understand what benefits can be obtained when marketing through social media.

A social media optimization strategy needs to be carried out to increase brand awareness and brand exposure, not only focusing on increasing the number of subscribers, followers or media connections used. But also focusing on strategy, targeting and positioning (STP).

Must ensure that the appearance and content shared are content with visuals that can attract the interest of social media users. Because, social media focuses on visuals.

Optimizing social media profiles is also necessary because social media only focuses on visuals.

SMO (Social Media Optimization) itself can also improve the quality of content and interaction with followers on social media. By understanding the target audience and determining relevant and effective social media platforms. SMO also provides useful, interesting and unique content.

SMO Implementation Steps

To do SMO or implement SMO, SMO (Social Media Optimization) steps need to be taken, namely by analyzing such as audience analysis and competitor analysis. After conducting audience analysis and competitor analysis, the next step is to build a strategy based on the analysis results. The strategy based on the analysis results is carried out or implemented and adjustments need to be made

SMO Strategy

SMO (Social Media Optimization) itself has a strategy that must be carried out in order to get maximum results, the Social Media Optimization strategy is as follows:

Optimizing your profile needs to be done because an attractive profile can be used to get more views on your profile.

Find out keywords by doing keyword research, you can use simple or free tools or even paid ones for keyword research

Don’t forget to pay attention to account details, there are several things to consider such as branding and visuals, positioning links, and using related language

Organizing content to be effective also needs to be done so that the content is more effective

Don’t spam or upload content continuously without a schedule, it will be considered spam.

Social media is a place to sell and do business, as a means of promoting products. After knowing what SMO is and its benefits, business people can promote their products on social media according to the SMO strategy that has been determined.

Avoid spam and schedule a time to post content so that the traffic obtained can increase organically.

What Tools Can Help SMO?

There are several tools that can be used, here are SMO tools:

Google Analytics, to find out trends

Hootsuite, for content creation and scheduling

AgoraPulse, makes it easy to generate reports

Everypost, makes it easy to view and post content

Buffer, organizes post scheduling

Canva, usually used as a design tool

Bitly, to shorten URLs

Sprout Social, a social media management tool

What are the Tasks and How to Implement SMO (Social Media Optimization)?

After reading what SMO is, its benefits, goals, tips and strategies, you need to know what you have to do to implement SMO. To implement SMO, you have the task of creating and scheduling content and making content that can be improved. In addition, SMO (Social Media Optimization) also views, monitors and evaluates content.

SMO (Social Media Optimization) is similar to SMM (Social Media Marketing) which can improve content and content can be scheduled properly. SMO (Social Media Optimization) is the most effective way to generate leads and increase visibility online. However, SMO (Social Media Optimization) can be less than optimal if not controlled properly.

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