Why Is Canonical URLs Important For Your Website SEO?
Canonical URL is a method in SEO techniques that is useful in notifying search engines on a page that needs to be ranked if there is duplicate content.
So if there is a website page that has been set as canonical and crawled by GoogleBot, then this crawling process will be crawled more often. For this reason, if there is a change in content, it will be known more quickly by Google.
If you do not use canonical, then when you encounter a problem, for example when a website page is not set as canonical, Google will automatically determine the choice of the priority page.
In addition, in certain cases, several URLs that are not set as canonical can be considered the same. This means that all URLs are rarely crawled by GoogleBot.
This is certainly a disadvantage for website SEO.
Then from the backlink side, Google and other search engines can include backlinks as considerations when determining ranking. If it turns out that backlinks have led to several variations of URLs, this can be a bad thing, why?
Because, when you have different URL variations such as on mobile, desktop, and AMP, the strength of the backlinks you have will be divided into various variations of the URL.
Canonical URL Function
This canonical function is important in the SEO optimization process because it can affect Google’s assessment of a website page. As SEO practitioners know, the SEO optimization process has several methods, namely On Page SEO, Off Page SEO, and Technical SEO. Then this canonical tag process is one part of Technical SEO.
Technical SEO
Technical SEO is related to technical problems on a website. Things that are done can affect the process of crawling and indexing Google on a website.
For this reason, this technique is a must that needs to be considered during the website SEO optimization process. Because if not done, the website cannot be displayed on the Google search results page.
Therefore, before building quality content, it is important to manage technical problems on the website first. That way, the content on the web page can be more easily indexed by Google.
Canonical Benefits
So with canonical, it can function to avoid duplicate content on a website page.
The use of canonical tags can also be a way to tell search engines which pages are the main ones to index.
Because in the SEO optimization process, duplicate content can have a negative impact on website pages such as pages that do not appear in SERP or Search Engine Results Page. Plus, Google also doesn’t like duplicate content because it can make it difficult for them to determine which pages need to be indexed and ranked in search results.
In addition, search engines can consider the same content with different URLs on separate pages.
To make it easier to understand, like this:
- http://www.contohwebsite.com
- https://www.contohwebsite.com
- http://contohwebsite.com
- http://contohwebsite.com/index.php
You or maybe someone else will think that the four links above are the same page. But, for Google, these links are different pages with the same content or duplicate content contained in them.
For that, without the canonical tag, Google can determine for itself which pages are prioritized. The Googlebot engine can choose the most complete and useful page and then mark it as canonical. The page will often be crawled by Google and also other pages that are considered duplicate pages are rarely crawled because the reason is to reduce the burden of the crawling process by GoogleBot. So, it is better to avoid the above because Google can choose the wrong page so that the main page is not indexed by Google. As a result, the main page loses its ranking and website traffic.
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