YouTube SEO, Organic Search
Often Ignored By Marketers
Jakarta, CNBC Indonesia –YouTube is not only a place to watch videos, but also the second largest search engine after Google. Many marketers have invested in YouTube ads. However, they often ignore the potential of organic search engine optimization (SEO) on this platform.
There are several inspirations why YouTube SEO is important. In addition, understand how to maximize visibility and organic reach on this platform. This will help in taking advantage of opportunities that are often missed by marketers.
1. How important is YouTube SEO?
- YouTube has 2.5 billion active users worldwide. It is recorded as the second largest social platform after Facebook. YouTube offers a wider reach with this large number of users. In Indonesia, for example, more than 91 percent of adults actively use YouTube, which shows great potential to reach a very large audience.
- YouTube’s wide reach also means that you can access almost all types of audiences on this platform. Whether you want to reach B2B decision makers or the younger generation like Gen Z, YouTube provides the opportunity to reach them effectively. This is the main reason why YouTube SEO should be part of your digital marketing strategy.
2. Do you need YouTube SEO if you already advertise on YouTube?
- YouTube ads give you the opportunity to target your audience by displaying ads on relevant videos. However, there are limitations to this approach. While ads can reach your target audience quickly, they often interrupt the viewing experience and are only effective in the short term.
- On the other hand, YouTube SEO allows you to create content that your audience is directly searching for. Additionally, optimizing your videos for organic search allows you to build a loyal audience without annoying them with ads. This also helps in building a more engaged and loyal community of followers.
3. How does the YouTube algorithm work?
- The YouTube algorithm consists of three main components: the homepage, recommendations, and search results. The homepage displays a mix of videos from subscribed channels and relevant recommendations. Recommendations provide video suggestions in the sidebar and suggested next videos. Search results display videos based on keywords and user watch history.
- Search results display videos based on keywords and user watch history. The algorithm analyzes various engagement signals such as watch time and likes. Content that is interesting and gets a lot of interaction is more likely to appear in recommendations. This means that videos that are properly optimized are more likely to reach their audience. Content must have a strong appeal. The combination of relevance and engagement is key in the YouTube algorithm.
4. What to do?
- There are several best practices that you can apply to optimize video visibility on YouTube. First, determine your target audience and their interests to choose the right keywords. Next, optimize the video title, description, and tags with these keywords to increase relevance.
- In addition, add subtitles, captions, and video chapters to provide additional context and increase watch time. Also test thumbnails and video lengths to grab attention and maintain viewer interest. This can maximize organic reach and engagement on your YouTube.
5. Reach a wider audience with YouTube SEO
- YouTube SEO opens up the opportunity to reach a very large audience in a way that does not rely on advertising. It helps you build an active and loyal community. This aspect is very important in an era where organic reach on social media is decreasing. This SEO strategy can maximize YouTube’s potential as an organic search platform.
- Strong organic reach is essential in the era of increasingly competitive social media. The right SEO strategy will maximize YouTube’s potential as an organic search platform. It is a valuable tool for increasing visibility and engagement.
SOURCE : CNBC INDONESIA
